Assurity combined the strength of three longtime Lincoln, Nebraska-based insurers—Assurity Life, Security Financial Life and Lincoln Direct Life—which joined as a single operating company in 2007 under the Assurity name. Each of the original companies began serving customers in Eastern Nebraska communities in the late 1800s before establishing their permanent headquarters in Lincoln.

Assurity Life today is a diversified financial services organization, licensed in 49 states and the District of Columbia. We value and maintain the principles on which our original companies were founded—our mutual company heritage with its basic premise of working for the best interests of our policyholders and an unrelenting commitment to financial strength and stability.

2012 Leaders Conference-Lisbon, Portugal

AM Best Rating: A-