FIG Marketing
  • FIG News
    • Events
    • Press
    • Community Relations
  • Product R + D
  • Marketing + Branding
  • Business Development
  • Industry Insights

FIG Marketing

  • FIG News
    • Events
    • Press
    • Community Relations
  • Product R + D
  • Marketing + Branding
  • Business Development
  • Industry Insights
Business Development

The Evolution of Partnership

written by Jim Cooper March 29, 2016
The Evolution of Partnership

When I started as a Sales Consultant at FIG 14 years ago, one of our biggest challenges was differentiating our business model from our competitors. Insurance Marketing Organizations, in general, had to explain what our role was with the carrier and how we could help connect independent advisors with multiple product options at the same time.

You may even remember, that at that time, sales and products were the big push. Both were heavy factors in not only our business model but in our conversations as well.

With so much more to offer, FIG decided it was time to evolve to the needs of our advisors.

I recall asking an advisor I worked with over the course of the year, “What are you doing for prospecting?”

At first, the question sort of hung in the air for a minute, but then he answered simply, “Well Jim, that is a problem area I have and I’m constantly looking for new tactics. Do you have any suggestions you have seen other advisors practice?”

As we continued to ask these types of questions, problem areas were identified throughout advisors’ practices. Our team evolved together to provide authentic business and marketing solutions tailored to the advisor’s needs. We looked outside of products and sales numbers to really invest in our advisors’ practices, providing resources not only to acquire prospects but to ensure the longevity of their businesses.

Over the years, we have taken and developed these solutions turning them into some of our greatest programs and resources available in our industry, such as Elevate and Surge. Each is designed to help our advisors establish themselves as true entrepreneurs.

As I have watched this company and the industry evolve to meet the needs of the advisors, it brings back fond memories of my first years on the phone. I conducted countless conversations just to get to know our advisors’ professional and personal lives. Those conversations helped mold our organization into what it is today. At the end of the day, it is not only about the product, FIG is about our partnerships. Nothing is more important to us than empowering our advisors to assist more families.

As our industry continues to evolve, I am proud that our company is prepared to evolve with our advisors. No matter what the future holds FIG is primed and ready, we can and will adapt to the challenges of the future beside our advisors.  We will continue to bring value to our partnerships not only today but in the years to come.  That is the Spirit of FIG.

The Evolution of Partnership was last modified: December 17th, 2018 by Jim Cooper
40th Anniversary
2
LinkedIn Facebook Twitter

You may also like

23 Crucial Years & 10 Birthdays That Impact...

May 12, 2022

What’s Next? Tips for After the Conference

April 19, 2022

13 Questions Advisors Should Prepare to Answer [Infographic]

March 1, 2022

How to Attract High Net Worth Clients for...

February 8, 2022

The Twisting Impacts of Long-Term Market Drivers

January 13, 2022

Client Segmentation Guide for Wealth Management Firms

December 29, 2021

Do You Need a Business Coach or Business...

November 22, 2021

12 Long-Term Care Statistics That Can Spur Client...

November 4, 2021

The Rise of Insurtech: Arming Advisors with a...

October 11, 2021

How Connect Better With Your Audience By Refocusing...

September 30, 2021

FIG Marketing ElevateU Charlotte - June 2022

quinci powered by simon side ad

Keep in touch

Facebook Twitter Instagram Linkedin Youtube

BLUEPRINT SUBSCRIPTION

Enter your email address below to subscribe to this blog and receive notifications of new posts.


Thank you for subscribing!

Suggested just for you

  • What are the Charges Deducted from Indexed Universal Life Policies? [Infographic]
  • The 4 R's of Managing a Successful Business
  • 23 Crucial Years & 10 Birthdays That Impact Retirement Income
  • A Look at IUL Fees, Costs, & Illustration Manipulation
  • The Emergence of the Fixed Index-Linked Annuity (FILA)
  • PRESS RELEASE: Barnabas Capital Announces Head of Structured Products
  • Client Segmentation Guide for Wealth Management Firms
  • 4 Steps to Naming a Financial Services Company

retirement inside out side ad

financial independence group GIFT initiative donor-advised fund side ad

Tags

advisor marketing annuities Annuity Annuity Awareness Month branding business consulting Business Development business management business tips Care Planning Case study client communication Client Relations client relationships compliance Digital marketing DOL financial advisors Financial Independence Group fintech fixed index-linked annuity Fixed indexed Annuities infographic Investment and securities IUL life insurance Life Insurance Awareness Month Long term care Long Term Care Insurance LTC LTC Awareness Month marketing strategies marketing tips Press Release prospecting recruiting Retirement sales idea Sales tips social media surge Surge Business Consulting talent solutions Technology website
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

1-800-527-1155
Our Products Are Strong, But Our Strength Is In Our People.®

Privacy Policy | Terms of Use | Mobile App Privacy Statement

© 2022 Financial Independence Group, LLC. All Rights Reserved.


Back To Top
Subscribe to the FIG Blueprint

Enter your email address below to receive content as soon as it comes out.

Thank you for subscribing!