{"id":13811,"date":"2024-05-02T14:45:50","date_gmt":"2024-05-02T19:45:50","guid":{"rendered":"https:\/\/www.figmarketing.com\/blog\/?p=13811"},"modified":"2024-05-02T14:47:06","modified_gmt":"2024-05-02T19:47:06","slug":"press-release-financial-independence-group-ventures-into-a-strategic-partnership-with-tech-company-waterlily","status":"publish","type":"post","link":"https:\/\/www.figmarketing.com\/blog\/press-release-financial-independence-group-ventures-into-a-strategic-partnership-with-tech-company-waterlily\/","title":{"rendered":"PRESS RELEASE: Financial Independence Group Ventures Into a Strategic Partnership With Tech Company Waterlily"},"content":{"rendered":"\n

The new alliance will improve the future of long-term care planning through advanced AI technology.<\/strong><\/p>\n\n\n\n\n\n\n\n

Cornelius, NC \u2013 May 2, 2024\u00a0\u2013<\/strong> Financial Independence Group, LLC (FIG), a leading\u00a0financial services company, and Waterlily, a tech company that develops artificial intelligence (AI) software to predict future long-term care (LTC) events, have announced a new strategic partnership.\u00a0<\/p>\n\n\n\n

This alliance permits FIG to use Waterlily\u2019s AI platform to model the return on investment of annuities, LTC insurance, life insurance riders, and hybrid insurance policies with a precision that wasn\u2019t possible before. Following a recent partnership announcement with Prudential and over 100 smaller wealth advisory firms, FIG marks Waterlily’s second major enterprise relationship.<\/p>\n\n\n\n

Waterlily\u2019s AI is the first of its kind in the financial services industry, leveraging over 500 million data points to forecast and build a client\u2019s care plan and determine their LTC costs. With such detailed care mapping, Waterlily can completely change how financial professionals handle conversations about LTC planning and how they introduce relevant products to those plans. <\/p>\n\n\n\n

FIG\u2019s adoption of this cutting-edge AI technology reinforces a commitment to equipping their agents with the best technology the evolving industry has to offer.<\/p>\n\n\n\n

\u201cI\u2019ve been so impressed with how hardworking the FIG team is. They make it easy to work in lockstep so we can rapidly incorporate their teams\u2019 ideas for new features to make our platform even more powerful for users; it\u2019s a great partnership,\u201d said Evan Ehrenberg, Waterlily co-founder and COO.<\/p>\n\n\n\n

Waterlily\u2019s hyper-personalized projections can predict a client\u2019s likelihood of needing LTC, when their needs might begin, how those needs might progress over time, what care environments the client might likely choose to age in, and how many hours each member of their family could contribute to their care throughout their LTC progression. <\/p>\n\n\n\n

This level of precision enables financial professionals to offer bespoke advice to a degree never before possible, building client trust and enabling a more personalized analysis of ancillary products in their financial plans.<\/p>\n\n\n\n

\u201cWhat we like about the software is that while it’s such a powerful analytical platform, it isn\u2019t just a backend tool that an agent can use to prepare for a client call; it\u2019s built to be client-facing and allow for a shared walkthrough of that client\u2019s story, to help build an entire LTC plan start to finish,\u201d said Alecia Barnette, FIG care planning senior vice president of sales.<\/p>\n\n\n\n

FIG and Waterlily are working closely on this partnership and collaborating on the future functionality of advanced AI to improve financial planning and sales processes. <\/p>\n\n\n\n

About Financial Independence Group, LLC<\/strong>

FIG is a financial services conglomerate and national leader in the independent marketing organization (IMO) and field marketing organization (FMO) industry. Privately held and independently owned, FIG\u2019s fixed insurance solutions help the independent, licensed financial professional guide their retail investment clients to an optimal retirement plan. FIG has provided solutions for over 45 years, specializing in guaranteed income, asset protection, and multi-generational planning. Over 3,000 professionals across the U.S. access more than 70 top-rated carriers to design fixed index annuity, fixed annuity, life insurance, care planning, and disability income solutions to best fit the interests of their clients. For more information, visit\u00a0F<\/strong><\/a>IGMarketing.com<\/strong><\/a>, or connect with\u00a0FIG\u2019s Care Planning Division<\/strong><\/a>.<\/p>\n\n\n\n

About Waterlily<\/strong>

Waterlily, founded in 2021 in California, is a tech company that leverages AI to help personalize long-term care plans. Founder and CEO Lily Vittayarukskul entered college at age 14 and graduated from UC Berkeley with a bachelor’s degree in Genetics and Data Science. She led product and engineering at multiple startups before founding Waterlily. Waterlily\u2019s Co-Founder and COO, Evan Ehrenberg, graduated at age 16 from UC Berkeley with his bachelor’s degree in Cognitive Science and Computational Modeling. He went on to pursue his Ph.D. at MIT in Computational Neuroscience where he used machine learning and computer vision modeling to advance computational neuroscience and AI research. For more information, visit JoinWaterlily.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The new alliance will improve the future of long-term care planning through advanced AI technology.<\/p>\n","protected":false},"author":4,"featured_media":13810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[292,295],"tags":[665,418,494,343,664],"acf":[],"_links":{"self":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/13811"}],"collection":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=13811"}],"version-history":[{"count":5,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/13811\/revisions"}],"predecessor-version":[{"id":13817,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/13811\/revisions\/13817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media\/13810"}],"wp:attachment":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=13811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=13811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=13811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}