{"id":14132,"date":"2025-04-15T09:54:22","date_gmt":"2025-04-15T14:54:22","guid":{"rendered":"https:\/\/www.figmarketing.com\/blog\/?p=14132"},"modified":"2025-04-15T09:58:13","modified_gmt":"2025-04-15T14:58:13","slug":"the-ai-revolution-how-technology-is-reshaping-financial-planning-and-insurance","status":"publish","type":"post","link":"https:\/\/www.figmarketing.com\/blog\/the-ai-revolution-how-technology-is-reshaping-financial-planning-and-insurance\/","title":{"rendered":"The AI Revolution: How New Technology is Reshaping Financial Planning &amp; Insurance"},"content":{"rendered":"\n<p>It wasn\u2019t long ago when the words \u201cartificial intelligence (AI)\u201d were only associated with movies of sentient robots taking over the world. This was before most of us had any personal experience with AI in our daily lives; before the 2022 launch of ChatGPT catapulted AI to the top of headlines.<\/p>\n\n\n\n<p>Today, AI is impacting almost every industry in some capacity.<\/p>\n\n\n\n<p>Whether you\u2019re excited about AI\u2019s potential or sick of the media buzz, it doesn\u2019t change that AI has arrived in the financial advisory landscape and is here to stay. The question is: <em>How will you embrace it?<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong>An Accenture survey of <a href=\"https:\/\/www.advisorhub.com\/resources\/leveraging-ai-for-financial-advisors\/\" target=\"_blank\" rel=\"noreferrer noopener\">500 financial professionals<\/a> revealed that:<\/strong><\/p>\n\n\n\n<ul>\n<li>97% believe AI can help increase their book of business by more than 20%<\/li>\n\n\n\n<li>80% plan to use AI to automate time-consuming tasks<\/li>\n\n\n\n<li>55% believe AI will revolutionize the future of financial advice by 2027<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s look at how AI is disrupting the industry and explore specific areas where you can implement this technology to transform your practice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Financial Professionals Are Adopting AI to Enhance Client Relationships<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>AI is transforming the financial industry, not by replacing human expertise, but by augmenting it.<\/p>\n\n\n\n<p>One of the simplest and least intimidating ways for financial professionals to begin integrating AI is through automated notetaking. AI-powered transcription tools can capture and organize client meeting notes in real-time, so the financial professional can stay fully engaged in conversations while details are recorded on their behalf.<\/p>\n\n\n\n<p>Beyond notetaking, experts predict that AI will transform client engagement and communication through <strong>AI-driven chatbots<\/strong>. These bots, or \u201cco-planners,\u201d would guide clients through preliminary financial questions before meeting with an advisor. The idea is that these virtual assistants would help clients outline their financial goals, assess their risk tolerance, and gather essential documents so that financial professionals could focus on tailoring strategies in their meetings rather than spending time on basic groundwork.<\/p>\n\n\n\n<p>AI can\u2019t replace the value of human face-to-face interaction with clients. Even if AI programs can predict trends and suggest risk-averse investment strategies, only a financial professional can gauge if those suggestions align with the client\u2019s personal objectives, emotions, and long-term goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Balancing Professional Roles with Tech Programming<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>AI isn&#8217;t changing how advisors work but is increasingly helping them to do things \u201cbetter, faster, smarter.&#8221; The right AI structure can ensure that advisors work faster and that clients receive the experience they were promised. Consider AI being able to fill in client onboarding and reporting, so all an advisor needs to do is bring a client a DocuSign.<\/p>\n\n\n\n<p>With the right set of data points and algorithms, AI can become a teammate working for you.<\/p>\n\n\n\n<p>Moving past clients, AI will be able to generate quality leads that used to come from client referrals. As the landscape changes, with younger generations less likely to provide referrals, having a tool to make this happen is crucial. Beyond getting the referral, AI will be able to scale your data, organize it into sets, and identify ideal prospects to target.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/engage.figmarketing.com\/acton\/fs\/blocks\/showLandingPage\/a\/39120\/p\/p-0181\/t\/page\/fm\/0\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Inset-CTA-1024x1024.png\" alt=\"\" class=\"wp-image-14418\" style=\"width:300px\" srcset=\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Inset-CTA-1024x1024.png 1024w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Inset-CTA-300x300.png 300w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Inset-CTA-150x150.png 150w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Inset-CTA-768x768.png 768w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Inset-CTA-1536x1536.png 1536w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Inset-CTA-1170x1170.png 1170w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Inset-CTA-585x585.png 585w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Inset-CTA.png 1667w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>The Future of Care Planning with AI<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>Already, AI has made a splash in the long-term care (LTC) space. One innovation includes implanted or worn devices that can track the health and mental status of aging adults with an LTC need, allowing them to live alone at home for as long as possible.<\/p>\n\n\n\n<p>Future technology imagines\u00a0<a href=\"https:\/\/www.medicaleconomics.com\/view\/ai-and-the-future-of-long-term-care\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI-powered avatars<\/strong>\u00a0<\/a>as virtual in-home caregivers. These avatars would help patients safely navigate their daily routines, alleviating some of the burden on family caregivers. However, this technology doesn\u2019t currently exist in the marketplace.<\/p>\n\n\n\n<p>These advancements seek to address the needs of patients already experiencing the early stages of LTC<strong>.<\/strong> Now, software is available to help individuals plan for LTC needs<strong>&nbsp;before<\/strong>&nbsp;they occur.<\/p>\n\n\n\n<p>This innovative technology wasn\u2019t just created&nbsp;to enhance the client care planning discussion\u2014it was designed for financial professionals to facilitate it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reshaping the Care Planning Conversation with Waterlily AI<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.waterlily.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Waterlily<\/strong>\u00a0<\/a>is a client-facing, user-friendly software that uses AI to predict an individual\u2019s potential future LTC needs and costs. By leveraging half a billion data points of healthcare and demographic information, the platform doesn\u2019t just display broad generalizations. It projects specific numbers, including:<\/p>\n\n\n\n<ul>\n<li>The likelihood percentage of that client needing care<\/li>\n\n\n\n<li>The age at which it\u2019s predicted to begin<\/li>\n\n\n\n<li>The timeline of how the need could evolve<\/li>\n\n\n\n<li>The family burden (in hours)<\/li>\n\n\n\n<li>The estimated cost of care<\/li>\n<\/ul>\n\n\n\n<p>Next, the platform walks a client through the process of creating a care plan, naturally progressing into the topic of funding for that care. It models the return on investment for different funding options, including self-funding, long-term care insurance, annuities, hybrid policies, and life insurance riders\u2014and the policy upload features allow a financial professional to upload existing policies into the platform for a client\u2019s plan.<\/p>\n\n\n\n<p>Waterlily is an excellent example of how financial professionals can leverage AI to enhance their businesses and revolutionize their clients\u2019 financial plans. Professionals who have used the platform say it completely flips the care planning conversation with clients on its head\u2014it\u2019s no longer focused on selling a product but instead on&nbsp;<em>finding a solution<\/em>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Watch: <a href=\"https:\/\/www.youtube.com\/watch?v=N8oQbsfHA24&amp;t=1s\" target=\"_blank\" rel=\"noreferrer noopener\">Revolutionizing LTC Planning: An Interview with Waterlily&#8217;s Founder<\/a><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI is the Key to Staying Ahead<\/strong><\/h2>\n\n\n\n<p>Embracing AI isn\u2019t about jumping on buzzword trends\u2014it\u2019s about staying ahead in a rapidly evolving industry to improve your practice and provide unparalleled value to clients.<\/p>\n\n\n\n<p>\u201c<a href=\"https:\/\/www.limit.com\/blog\/the-revolution-will-be-personalized-ais-takeover-of-life-insurance\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI is revolutionizing life insurance<\/strong><\/a> by enhancing the customer experience, from the initial application to ongoing policy management and the claims process. By leveraging AI for risk assessment, personalized policies, and operational efficiencies, life insurance companies can offer better products at competitive prices.\u201d<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/engage.figmarketing.com\/acton\/fs\/blocks\/showLandingPage\/a\/39120\/p\/p-017b\/t\/page\/fm\/0\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our Care\u00a0Planning\u00a0Division<\/a><\/strong>\u00a0if you\u2019d like to take advantage of a\u00a0<strong>two-week free trial<\/strong>\u00a0to see how Waterlily can transform your care planning business first-hand.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/engage.figmarketing.com\/acton\/fs\/blocks\/showLandingPage\/a\/39120\/p\/p-0181\/t\/page\/fm\/0\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"201\" src=\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Ending-CTA-1024x201.png\" alt=\"\" class=\"wp-image-14417\" srcset=\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Ending-CTA-1024x201.png 1024w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Ending-CTA-300x59.png 300w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Ending-CTA-768x151.png 768w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Ending-CTA-1536x301.png 1536w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Ending-CTA-2048x402.png 2048w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Ending-CTA-1920x377.png 1920w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Ending-CTA-1170x230.png 1170w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2025\/03\/2025-CP-Playbook-Ending-CTA-585x115.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.figmarketing.com\/#!\/Landing\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"250\" height=\"100\" src=\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2024\/03\/blog-fig-logo-250-100.png\" alt=\"\" class=\"wp-image-13664\"\/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Discover how AI is transforming care planning for financial professionals, improving efficiency and client outcomes in the evolving financial landscape.<\/p>\n","protected":false},"author":4,"featured_media":14226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[362],"tags":[665,376,402,108,494,690,117,664],"acf":[],"_links":{"self":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/14132"}],"collection":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=14132"}],"version-history":[{"count":17,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/14132\/revisions"}],"predecessor-version":[{"id":14539,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/14132\/revisions\/14539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media\/14226"}],"wp:attachment":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=14132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=14132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=14132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}