{"id":14783,"date":"2025-09-04T10:50:46","date_gmt":"2025-09-04T15:50:46","guid":{"rendered":"https:\/\/www.figmarketing.com\/blog\/?p=14783"},"modified":"2025-09-04T10:50:47","modified_gmt":"2025-09-04T15:50:47","slug":"gen-z-is-ready-to-talk-life-insurance-how-advisors-can-respond","status":"publish","type":"post","link":"https:\/\/www.figmarketing.com\/blog\/gen-z-is-ready-to-talk-life-insurance-how-advisors-can-respond\/","title":{"rendered":"Gen Z Is Ready to Talk Life Insurance: How Advisors Can Respond"},"content":{"rendered":"\n

In the US, there are nearly 50 million Gen Z adults<\/strong><\/a>.<\/a><\/p>\n\n\n\n

Loop them in with Millennials, and this next generation of clients is quickly becoming the largest share of today\u2019s workforce.<\/p>\n\n\n\n

And while Gen Z isn\u2019t necessarily prioritizing retirement planning, one area of financial planning has caught their attention, and it\u2019s an opportunity for advisors: life insurance. According to LIMRA and Life Happens, 73% of Gen Z adults believe they should have life insurance, but only 42% actually do.<\/p>\n\n\n\n\n\n\n\n

Insurance carriers are already shifting their marketing strategies to appeal to this generation. So how can financial professionals evolve to connect with these younger clients, dispel misconceptions, and position themselves as a go-to for generations to come?<\/p>\n\n\n\n

The answer starts with understanding what makes Gen Z different and how their priorities shape the way they engage with advisors.<\/em><\/strong><\/p>\n\n\n\n

Gen Z Is Seeking Financial Guidance Sooner Than You Think<\/strong><\/h2>\n\n\n\n

Gen Z is seeking financial professionals for advice sooner than past generations. In fact, 28% of Gen Z<\/strong><\/a> adults turned to a financial advisor for the first time within the past year.<\/p>\n\n\n\n

Generation<\/strong><\/th>Average Starting Age of Working With an Advisor<\/strong><\/th><\/tr><\/thead>
Gen Z<\/td>Age 23<\/strong><\/td><\/tr>
Millennials<\/td>Age 30<\/td><\/tr>
Gen X<\/td>Age 40<\/td><\/tr>
Baby Boomers<\/td>Age 49<\/td><\/tr><\/tbody><\/table>
If younger clients are more open to professional advice earlier in life,
financial professionals can build relationships that last for decades.<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n

What Makes Gen Z Different from Your Traditional Clients?<\/strong><\/h2>\n\n\n\n

Gen Z is widely considered the most educated and diverse generation in history. They care deeply about issues that shape the future, and life insurance can align with many of those priorities, including:<\/strong><\/p>\n\n\n\n