1. You can\u2019t remember the last time you looked at your website.<\/strong><\/span><\/h4>\nIf you have a website but you never use it as a resource, hardly check it, or never update it, it\u2019s lonely.<\/p>\n
Give it some love.<\/p>\n
Try and look at your website as a visitor or potential client would, and think about what they see. Is there enough information about you and your business? Is there a clear call-to-action? Once you start browsing as the viewer, you’ll notice things that need to be tweaked or added.<\/p>\n
2. DIY website? It may be best to leave it to the pros.<\/strong><\/span><\/h4>\nUnless you’re a graphic or web designer in your spare time, web and content design is an art form best left for the pros. Web design and digital strategy should be something you’re investing in so that clients will turn around and invest their trust in you as their financial professional.<\/p>\n
It can take a lot to get noticed on the web. Graphic and web designers are the people who get your ideas and concepts in front of your clients and prospects, using their skills to make it look as professional and creative as possible.<\/p>\n
On top of that, using proper SEO throughout your website is a must, so if you don\u2019t quite understand what SEO means, you might be better off letting someone else be in the driver\u2019s seat for this project. Sometimes, the DIY concept can cost you more to fix than if you were to just outsource it from the beginning.<\/p>\n
3. You\u2019re a social introvert online.<\/strong><\/span><\/h4>\nIt doesn\u2019t matter what line of business you’re in, there’s always a form of social media that you’re not tapping into yet. Let\u2019s be honest, placing an ad in a newspaper isn’t going to pull traffic to your business as much as a Facebook post, or a tweet.<\/p>\n
Building interpersonal connections is an essential strategy for your business, and will never go away. Facebook, Twitter, LinkedIn, and other social media outlets all tie together to combine a perfect storm of free advertising (for the most part).<\/p>\n
Take advantage of it.<\/p>\n
If you’re not sure what to post, there are millions of articles online that teach you the benefits of social media postings, and even how to do it. It really can be easy.<\/p>\n
4. You don’t have your Google My Business page updated.<\/strong><\/span><\/h4>\nAsk yourself this: what do you do when you can\u2019t decide between two restaurants?<\/p>\n
You Google it.<\/p>\n
Most people turn to the internet and find reviews to make a judgment based on online presence. If you Google your business and your Google My Business listing isn’t updated, missing information, or not accurate, you should fix it right away.<\/p>\n
Every business, when directly searched, should take over at the least the top five results. This is what potential clients are doing when they’re in search of a specific business or need.<\/p>\n
You want to make sure what they’re seeing is what you want them to see.<\/p>\n
5. You\u2019re not using a custom email address.<\/strong><\/span><\/h4>\nIf you are still using a Yahoo or Gmail email address for your primary business email account, ditch it.<\/p>\n
Using a custom email address (for example, yourname@domain.com) makes you look immensely more professional and uniform.\u00a0<\/p>\n
If you’ve found yourself committing any of these digital marketing mistakes, you can easily fix them today. If you’d like to learn more about how FIG can expand your digital footprint, reach out to your private client group, or click here<\/strong><\/a> to contact us today!<\/p>\n\n\n
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Unless you’re a graphic or web designer in your spare time, web and content design is an art form best left for the pros. Web design and digital strategy should be something you’re investing in so that clients will turn around and invest their trust in you as their financial professional.<\/p>\n
It can take a lot to get noticed on the web. Graphic and web designers are the people who get your ideas and concepts in front of your clients and prospects, using their skills to make it look as professional and creative as possible.<\/p>\n
On top of that, using proper SEO throughout your website is a must, so if you don\u2019t quite understand what SEO means, you might be better off letting someone else be in the driver\u2019s seat for this project. Sometimes, the DIY concept can cost you more to fix than if you were to just outsource it from the beginning.<\/p>\n
3. You\u2019re a social introvert online.<\/strong><\/span><\/h4>\nIt doesn\u2019t matter what line of business you’re in, there’s always a form of social media that you’re not tapping into yet. Let\u2019s be honest, placing an ad in a newspaper isn’t going to pull traffic to your business as much as a Facebook post, or a tweet.<\/p>\n
Building interpersonal connections is an essential strategy for your business, and will never go away. Facebook, Twitter, LinkedIn, and other social media outlets all tie together to combine a perfect storm of free advertising (for the most part).<\/p>\n
Take advantage of it.<\/p>\n
If you’re not sure what to post, there are millions of articles online that teach you the benefits of social media postings, and even how to do it. It really can be easy.<\/p>\n
4. You don’t have your Google My Business page updated.<\/strong><\/span><\/h4>\nAsk yourself this: what do you do when you can\u2019t decide between two restaurants?<\/p>\n
You Google it.<\/p>\n
Most people turn to the internet and find reviews to make a judgment based on online presence. If you Google your business and your Google My Business listing isn’t updated, missing information, or not accurate, you should fix it right away.<\/p>\n
Every business, when directly searched, should take over at the least the top five results. This is what potential clients are doing when they’re in search of a specific business or need.<\/p>\n
You want to make sure what they’re seeing is what you want them to see.<\/p>\n
5. You\u2019re not using a custom email address.<\/strong><\/span><\/h4>\nIf you are still using a Yahoo or Gmail email address for your primary business email account, ditch it.<\/p>\n
Using a custom email address (for example, yourname@domain.com) makes you look immensely more professional and uniform.\u00a0<\/p>\n
If you’ve found yourself committing any of these digital marketing mistakes, you can easily fix them today. If you’d like to learn more about how FIG can expand your digital footprint, reach out to your private client group, or click here<\/strong><\/a> to contact us today!<\/p>\n\n\n
\n\n\n\n
Ask yourself this: what do you do when you can\u2019t decide between two restaurants?<\/p>\n
You Google it.<\/p>\n
Most people turn to the internet and find reviews to make a judgment based on online presence. If you Google your business and your Google My Business listing isn’t updated, missing information, or not accurate, you should fix it right away.<\/p>\n
Every business, when directly searched, should take over at the least the top five results. This is what potential clients are doing when they’re in search of a specific business or need.<\/p>\n
You want to make sure what they’re seeing is what you want them to see.<\/p>\n
5. You\u2019re not using a custom email address.<\/strong><\/span><\/h4>\nIf you are still using a Yahoo or Gmail email address for your primary business email account, ditch it.<\/p>\n
Using a custom email address (for example, yourname@domain.com) makes you look immensely more professional and uniform.\u00a0<\/p>\n
If you’ve found yourself committing any of these digital marketing mistakes, you can easily fix them today. If you’d like to learn more about how FIG can expand your digital footprint, reach out to your private client group, or click here<\/strong><\/a> to contact us today!<\/p>\n\n\n
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