{"id":4266,"date":"2017-10-25T09:28:56","date_gmt":"2017-10-25T14:28:56","guid":{"rendered":"https:\/\/www.figmarketing.com\/blog\/?p=4266"},"modified":"2018-12-17T14:51:52","modified_gmt":"2018-12-17T19:51:52","slug":"are-consumers-financially-complacent","status":"publish","type":"post","link":"https:\/\/www.figmarketing.com\/blog\/are-consumers-financially-complacent\/","title":{"rendered":"Are Consumers Financially Complacent?"},"content":{"rendered":"<p>\u201cSuccess breeds a disregard of the possibility of failure\u201d \u2013 Hyman Minsky.<\/p>\n<p>Complacency causes one to believe the end is further out than may be, and when the curtain closes the pain can endure quite some time.\u00a0 Current financial times seem to be no different.\u00a0 With markets remaining at all-time highs, presented employment and housing numbers strong, and interest rates low, for many the last call seems distant.\u00a0 This has caused planning, and more-importantly execution<em>, <\/em>complacency with many investors.<\/p>\n<p>We are in extraordinarily complex times.\u00a0 National, geopolitical, trade, and market conditions lead many forecasters to believe the end to this bull market and manageable financial times are soon over.\u00a0 With U.S. and global debt on a juggernaut track and sovereign promises becoming harder to fulfill; planning is more essential today than ever before for households regardless of age, income or net-worth.\u00a0<!--more--><\/p>\n<p>Remarkably, today\u2019s platforms and products make it far-easier to execute financial strategies.\u00a0 The street affords excellent planning software, computer-driven investment models, ETF and diverse baskets of bonds and equities, and infinite content to gain insights and education.\u00a0 Unfortunately, this is mostly seen as consumer noise.\u00a0 Couple this noise with aforementioned complexity and an elongated bull market, and you get the proverbial deer-in-headlights consumer not willing to take any action.<\/p>\n<p>As most readers will agree, it does not take much to prognosticate where this complacency will lead when the music stops.\u00a0 Now more than ever households need you to do what you do best; <em>plan <\/em>and<em> deliver<\/em>.\u00a0 You must set forth the path of urgency, and demonstrate the power of human financial advice coupled with carefully aligned technology.<\/p>\n<p>We believe there are three commonalities that will differentiate desiring advisors in truly satisfying today\u2019s complacent client:<\/p>\n<p><strong>Gain attention as a recognized leading source in wealth<\/strong>. This includes all areas of finance you specialize in, or are aligned with.\u00a0 Too often clients see financial professionals as isolated to one area of finance or another e.g., investment management or income planning.\u00a0 Be certain you, your firm, and your marketing materials exude all that you accomplish with clients.<\/p>\n<p><strong>Confidently communicate clients must complete, not consider, integrated wealth planning<\/strong>. ETF\u2019s and robo-advising if used, are simply one portion of all that is needed within a client\u2019s strategy.\u00a0 Ill-managed or do-it-yourself investors will likely be severely damaged without educated counsel.<\/p>\n<p><strong>Tactful vigor<\/strong>. With current market conditions and the ease in executing financial products today, client complacency can oftentimes spillover to financial professionals.\u00a0 Believing there is ample time to execute before the next bear market or retirement income period kicks in, may cloud the near-term need for action.\u00a0 Furthermore, fear of clients pushing-back or moving firms correlates to \u201caccommodating advisory\u201d.\u00a0 Even with open-source finance available today, you remain the expert.\u00a0 Clients are buying your expertise and guidance.\u00a0 Sometimes a more forceful hand is needed to demonstrate there is no better time than now to execute and maintain optimal wealth management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSuccess breeds a disregard of the possibility of failure\u201d \u2013 Hyman Minsky. Complacency causes one to believe the end is further out than may be, and when the curtain closes the pain&hellip;<\/p>\n","protected":false},"author":59,"featured_media":4267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[364],"tags":[259,48,85],"acf":[],"_links":{"self":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/4266"}],"collection":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=4266"}],"version-history":[{"count":1,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/4266\/revisions"}],"predecessor-version":[{"id":4268,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/4266\/revisions\/4268"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media\/4267"}],"wp:attachment":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=4266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=4266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=4266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}