{"id":4308,"date":"2018-05-18T08:59:51","date_gmt":"2018-05-18T13:59:51","guid":{"rendered":"https:\/\/www.figmarketing.com\/blog\/?p=4308"},"modified":"2023-09-06T11:45:17","modified_gmt":"2023-09-06T16:45:17","slug":"marketing-tips-for-advisors-find-success-with-these-strategies","status":"publish","type":"post","link":"https:\/\/www.figmarketing.com\/blog\/marketing-tips-for-advisors-find-success-with-these-strategies\/","title":{"rendered":"Marketing Tips for Financial Advisors [Find Success With These Strategies]"},"content":{"rendered":"

Updated on September 6, 2023, at 12:43 PM<\/em>
<\/em><\/strong><\/p>\n

Remember the days when you sent out direct mailers for seminars and other events to the masses? You\u2019d get a decent amount of responses, the people showing up seemed to be decent prospects, and you called it a success. Or the days when you relied almost solely on family friends, and you got by.<\/p>\n

The Internet was barely what it is today, and if you were asked what \u201csocial media\u201d is, you\u2019d be terribly confused; perhaps guessing it had something to do with sharing newspaper clippings with people you knew.<\/p>\n

As the bearer of bad news, those days are over. They have been for years.<\/p>\n

<\/p>\n

It’s time for a fresh start; a new strategy. It\u2019s no longer enough to stand idly by, putting all your marketing dollars towards direct mail (or brochures), hoping for a decent response. This is a new age. It\u2019s time for a new beginning.<\/p>\n

We compiled a short list of the top marketing tips for advisors that won\u2019t break your bank, seize your willpower, or leave you with no time for your clients.<\/p>\n

1. Tell your story, connect with people.<\/strong><\/h3>\n

Stories connect people. They provide a commonality where people can understand and empathize with the storyteller. A good story strengthens connections and makes people more trustful once they\u2019ve understood another\u2019s story.<\/p>\n

That means you should be crafting a compelling story for yourself and your business, and then use it in your marketing efforts. On your website and social media channels, tell the story of how you got to where you are. Once people understand your journey, they better understand you. Take this story and mesh it into your business\u2019 story\u2014how your business got started, why you went into financial advising, and how you can help people.<\/p>\n

You see, effective messaging contains all the elements of an enticing story: they include characters (yourself, employees, and target audience), challenges (audience\u2019s pain points), and motivations (desired outcomes). They also include a climax (value your business provides), and finally, a conclusion (value was delivered).<\/p>\n

Once these elements are put into action, you now can build your central messaging to demonstrate how your products and services take clients from where they currently are, to their ideal scenario that improves their life and well-being.<\/p>\n

2. Content marketing is (still) king\u2014so cash in on it.<\/strong><\/h3>\n

Crafting compelling content is the foundation for any great marketing strategy today. Your content is unique to you, and you can put it everywhere you want: on your website\u2019s blog, through your social media channels, or heck, even the \u201cold-fashioned\u201d way\u2014however you choose to use your content, the most important thing is to use your content<\/u><\/strong>.<\/em><\/p>\n

Related:<\/strong> Content Marketing for Advisors: How to Promote One Piece of Content<\/strong><\/a><\/span><\/h4>\n

To create the right content, the most important thing to remember is to be<\/em> authentic<\/em>. No one wants to hear a fabricated story or a story that\u2019s missing pieces. Tell your unique brand story, and engage your target audience in the process. Great content is content that\u2019s relevant to your audience and adds value to people\u2019s lives. Is deciding between permanent or term life insurance a pain point for many clients? Write a whitepaper describing the two. Are clients having a hard time picking an annuity product? Write up a \u201cTop Ten\u201d list of the best annuity products you\u2019ve had success with.<\/p>\n

The basic goal is to help your clientele by providing value; making their decisions easier, and lives better. Content can do just that.<\/p>\n

3. However small, get your mini-influencer marketing rolling.<\/strong><\/h3>\n

You may have heard about influencer marketing since it\u2019s been a big buzz term lately. The thing is, it\u2019s warranted for all the hype it\u2019s received. Influencer marketing summed up is the positive word-of-mouth spreading of brand awareness by customers who hold a large influence (usually on social media), instead of through advertising or media outlets. Now, we don\u2019t expect your clients to have 50,000 Instagram followers, but each of your clients can be mini<\/em>-influencers. But how can you transform your clients into these mini-influencers?<\/p>\n

There are lots of ways, but a tried-and-true formula goes something like this:<\/strong><\/p>\n