{"id":4684,"date":"2018-05-15T09:29:28","date_gmt":"2018-05-15T14:29:28","guid":{"rendered":"https:\/\/www.figmarketing.com\/blog\/?p=4684"},"modified":"2018-12-17T14:40:12","modified_gmt":"2018-12-17T19:40:12","slug":"advisor-advice-incentivizing-talent","status":"publish","type":"post","link":"https:\/\/www.figmarketing.com\/blog\/advisor-advice-incentivizing-talent\/","title":{"rendered":"Advisor Advice: Incentivizing Talent"},"content":{"rendered":"<p>The number one asset and conundrum in our business models today; TALENT.<\/p>\n<p>How to source, retain, and incentivize all levels of talent will remain top-of-mind for small businesses<br \/>\nand boardrooms as financial services evolves.<\/p>\n<p>There is no need to mention the past simplicity of managing talent. People were hired, grew at a certain<br \/>\npace based on the person and company, and at some point, retired for a calmer lifestyle. Today,<br \/>\ncomplexity reigns with our talent and will metastasize with everything from fewer employee entrants to<br \/>\nartificial intelligence.<\/p>\n<p><strong>Now is the time to execute strong incentivization to enhance and sustain top talent in our businesses.<\/strong><br \/>\n<!--more--><br \/>\nTalent means people (for now) and as the Depeche Mode song clearly states; people are people. That<br \/>\nmeans incentivizing is not as easy as a few more dollars and better coffee in the breakroom.<br \/>\nDeveloping true incentivization models is a business development strategy that will pay dividends for<br \/>\ndecades.<\/p>\n<p>Incentivize by definition is simple; provide someone (something in the not-so-distant future) with an<br \/>\nincentive for doing something. Easy. Not so fast. All a business must do is add in the word behavioral<br \/>\nto know this means many things to different people.<\/p>\n<p>There are three core incentive types we believe should be cornerstones for today\u2019s financial services<br \/>\nbusinesses.<\/p>\n<p><strong>Education<br \/>\n<\/strong>Education is empowerment. Empowering our employees to feel competitive and ahead of<br \/>\nthe marketplace. With ongoing peer competition and forthcoming artificial intelligence, learning<br \/>\nadvancement through education is crucial. Education is enhancing to the person and the business at<br \/>\nthe same time. Education is not an expense, rather an investment in the employee and the future<br \/>\ngrowth of the business. Often, we hear two rebuttals many business owners adhere to in NOT<br \/>\nimplementing core educational platforms: cost and time.<\/p>\n<p>The cost of secondary education has gone down drastically in the past 10 years and has improved in<br \/>\nquality at the same time. From basic office personnel training on subjects like CRMs and grammar<br \/>\nskills to advanced designations or coding learning, competition for education dollars continues to<br \/>\nbenefit the candidate and the business footing the bill.<\/p>\n<p>\u201cIf my employee is educating, they are not spending time in the business\u201d. A scheduled systematic<br \/>\napproach to education will debit the business some in the near-term, but the enhancements exhilarated<br \/>\nfrom the education will far outweigh the time investment long-term. Some businesses may decide to<br \/>\nfurther incentivize if education is completed during non-office hours.<\/p>\n<p><strong>Time\u00a0<\/strong><br \/>\nEveryone knows the adage \u201cTime is Money\u201d. If time were marked-to-market its trendline would<br \/>\nbe due north. Time is more valuable today as families are more diverse and schedules are<br \/>\ninconsistent. Searching for an extra few minutes of time for an employee\u2019s favorite things to do could<br \/>\nbe the simplest and least expensive incentive available to the firm.<\/p>\n<p>Time as an incentive does not necessarily mean time off. Many will appreciate paid time off, or slightly<br \/>\nadjusted work schedules. For example, a random hour off early for completion of certain project<br \/>\ndeadlines will go a long way.<\/p>\n<p>However, consistency in time also matters considerably. The complexities of personal, business, and<br \/>\nfamily life dictate randomness which may impact performance. In financial services, consistency in work<br \/>\nhours is usual but may change as markets adjust to consumer\u2019s needs. Providing regular scheduling or<br \/>\na certain day of the week as \u201ccompletely off\u201d may provide added-value. Chick-fil-A is an example of a<br \/>\nclosed-day model that has proven increased productivity and profitability over its peer competitors<br \/>\nbased on the idea of firmness. University of California researchers worked with Gap stores in two cities<br \/>\nto test productivity efficiencies based on employee scheduling. Results showed test-store sales rose 7%<br \/>\nwith regular associate work schedules, which means millions of dollars per month across a company<br \/>\nthe size of Gap.<\/p>\n<p>The third incentive is <strong>Consistency<\/strong> itself.<\/p>\n<p>Consistency creates business models that allow the employee to contribute to the highest degree and<br \/>\nexperience the value of their input via firm success. Nothing is worse to an employee than firm<br \/>\ninconsistency. Inconsistency in processes, goals, and even management or ownership behavior can<br \/>\ndrastically impact employee morale and motive.<\/p>\n<p>The famous Forrest Gump opined \u201clife is like a box of chocolates\u201d. To some readers that induces<br \/>\nexcitement. Randomness can make for a lively life. Employees, however, are not necessarily<br \/>\nprogrammed the same way as entrepreneurs. They understand the Forrest Gump quote but want the<br \/>\nlittle candy map that comes with the box of chocolates.<\/p>\n<p>A timely example of sporadic inconsistency is regularly exhibited within our federal government. Policy<br \/>\nand personnel changes happen intra-day in some cases. This can cause immediate strife and anxiety<br \/>\nwhich almost always leads to non-optimized results.<\/p>\n<p>One common denominator to all this commentary is care. The one incentive that seeps through the<br \/>\nmost successful financial services enterprises is care.<\/p>\n<p>Care is not difficult but can be sniffed out in seconds by most employees. You may struggle with the<br \/>\nright balance of incentive and try multiple ideas before getting it right. However, employees will remain,<br \/>\ngrow, and want to do their best for a hierarchy that cares. Care is inexpensive. Care can be as simple<br \/>\nas a weekly meeting whereby you are listening to the needs and ideas of your people. Care can be a gift<br \/>\ncard to buy random dinner for your employee. Care may be remembering an anniversary or birthday<br \/>\nand sending a simple card.<\/p>\n<p>Money may make the world go round\u2019, but it is rarely the true incentive driving tomorrow\u2019s top<br \/>\nperformers. Take time to examine your incentive structure and seek the right counsel in designing your<br \/>\nfirm\u2019s best practices.<\/p>\n<p><a href=\"http:\/\/www.figmarketing.com\/marketing\/surge\/\" target=\"_blank\" rel=\"noopener\">Surge Business Consulting<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The number one asset and conundrum in our business models today; TALENT. How to source, retain, and incentivize all levels of talent will remain top-of-mind for small businesses and boardrooms as financial&hellip;<\/p>\n","protected":false},"author":59,"featured_media":4685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[364],"tags":[86,250,85],"acf":[],"_links":{"self":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/4684"}],"collection":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=4684"}],"version-history":[{"count":1,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/4684\/revisions"}],"predecessor-version":[{"id":4686,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/4684\/revisions\/4686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media\/4685"}],"wp:attachment":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=4684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=4684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=4684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}