{"id":6877,"date":"2019-09-27T09:17:31","date_gmt":"2019-09-27T14:17:31","guid":{"rendered":"https:\/\/www.figmarketing.com\/blog\/?p=6877"},"modified":"2024-08-07T15:07:11","modified_gmt":"2024-08-07T20:07:11","slug":"3-main-factors-for-life-insurance-cover-letters-infographic","status":"publish","type":"post","link":"https:\/\/www.figmarketing.com\/blog\/3-main-factors-for-life-insurance-cover-letters-infographic\/","title":{"rendered":"3 Main Factors for Life Insurance Cover Letters [Infographic]"},"content":{"rendered":"\n<p><em>Updated August 7, 2024, at 4:21 PM<\/em><\/p>\n\n\n\n<p>Are life insurance cover letters needed for every client situation?<\/p>\n\n\n\n<p>The short answer is no.<\/p>\n\n\n\n<p>But if you&#8217;ve been in the business for even a short amount of time, you probably know that underwriters love to ask for cover letters. What they don&#8217;t tell you, however, is how to write a <em>good<\/em> cover letter that can sway the opinion of your clients&#8217; application.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h4 class=\"wp-block-heading\">In a nutshell, here&#8217;s what most underwriters look for in life insurance cover letters:<\/h4>\n\n\n\n<ul>\n<li>Clear and succinct writing<\/li>\n\n\n\n<li>No unnecessary information<\/li>\n\n\n\n<li>One page in length (or shorter)<\/li>\n\n\n\n<li>Realistic expectations about your clients&#8217; risks and health<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Check out the <a href=\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2019\/09\/Infographic-09.12.19-InsCovLetter-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"life insurance cover letter infographic (opens in a new tab)\">life insurance cover letter infographic<\/a> below for more details.<\/h4>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"1083\" src=\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2019\/09\/Infographic-09.12.19-InsCovLetter-2.png\" alt=\"life insurance cover letter tips infographic - three main factors for life insurance cover letters\" class=\"wp-image-6876\" style=\"width:763px;height:1148px\" srcset=\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2019\/09\/Infographic-09.12.19-InsCovLetter-2.png 720w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2019\/09\/Infographic-09.12.19-InsCovLetter-2-199x300.png 199w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2019\/09\/Infographic-09.12.19-InsCovLetter-2-681x1024.png 681w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2019\/09\/Infographic-09.12.19-InsCovLetter-2-585x880.png 585w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\">Related: <a href=\"https:\/\/www.figmarketing.com\/blog\/what-are-charges-deducted-from-indexed-universal-life-policies\/\">What are the Charges Deducted from Indexed Universal Life Policies? [Infographic]<\/a><\/h4>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/engage.figmarketing.com\/acton\/fs\/blocks\/showLandingPage\/a\/39120\/p\/p-0150\/t\/page\/fm\/0\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2024\/08\/Redesign-Life-Playbook-CTA.png\" alt=\"Life Insurance Playbook downloadable guide for innovative life insurance strategies\" class=\"wp-image-13981\" style=\"width:512px\" srcset=\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2024\/08\/Redesign-Life-Playbook-CTA.png 1024w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2024\/08\/Redesign-Life-Playbook-CTA-300x107.png 300w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2024\/08\/Redesign-Life-Playbook-CTA-768x275.png 768w, https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2024\/08\/Redesign-Life-Playbook-CTA-585x209.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.figmarketing.com\/#!\/Landing\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"250\" height=\"100\" src=\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2024\/03\/blog-fig-logo-250-100.png\" alt=\"\" class=\"wp-image-13664\"\/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Updated August 7, 2024, at 4:21 PM Are life insurance cover letters needed for every client situation? The short answer is no. But if you&#8217;ve been in the business for even a&hellip;<\/p>\n","protected":false},"author":57,"featured_media":6874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[362],"tags":[108,210,287,383],"acf":[],"_links":{"self":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6877"}],"collection":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=6877"}],"version-history":[{"count":13,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6877\/revisions"}],"predecessor-version":[{"id":14021,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6877\/revisions\/14021"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media\/6874"}],"wp:attachment":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=6877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=6877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=6877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}