To capture and convert prospects who are actively searching for local financial professionals to work with online, you must be at the top of page one on Google to consistently bring in new business. Think of the first page of Google as the online \u201cMain Street\u201d where the vast majority of users and online traffic flow. Anything after that, even page two, can feel like the back end of town where people rarely go. It\u2019s one of the reasons SEO and local SEO are so important for financial professionals today.<\/p>\n\n\n\n
Not to mention, almost 90% of people conduct online research<\/strong><\/a> on a business or service before they decide to engage with them. Investing in an SEO strategy will get your website to rank higher in search engine results, opening the floodgates for you to be found by more people eagerly looking for your services.<\/p>\n\n\n\n It\u2019s why every financial planning business today\u2014regardless of size\u2014has an opportunity to drive more traffic to their website with the help of SEO. Let\u2019s look at some of the primary reasons why SEO for financial professionals can pay big dividends.<\/p>\n\n\n\n There\u2019s a good chance most of your competition doesn\u2019t have a local SEO or general SEO strategy in place. But to be found online, you must be at the top of Google\u2019s search results for the keywords relevant to your business. To start with local SEO, you\u2019ll need three things:<\/p>\n\n\n\n Think of what it costs for you to gain a new client. You\u2019ll have to add up all your marketing expenses, the hard work, and the time involved. Sticking to traditional marketing like direct mailers, seminars, and cold calls can take up an awful lot of resources. <\/p>\n\n\n\n With an SEO strategy in place, financial professionals like you can make your website your number one sales generator\u2014often with less time and monetary investments. Because, unlike those traditional marketing strategies, SEO is an inbound marketing strategy<\/strong><\/a> that brings people directly to you who are looking for a business like yours.<\/p>\n\n\n\n In an online world that craves information and learning, you\u2019ll likely see more visitors coming to your website if you can embrace an SEO strategy. Those visitors will want to learn before they decide even to schedule a meeting with you\u2014this is how SEO and digital marketing have altered the traditional sales process.<\/p>\n\n\n\n When users find your website and resources online\u2014think free guides on retirement planning, financial strategy eBooks, or product comparisons\u2014you\u2019ll have a golden opportunity to build trust and credibility with potential clients who are early in their discovery phase. And the more they learn from you and your business, the more authority you\u2019ll have compared to your competition. That\u2019s a recipe for an impressive client conversion rate.<\/p>\n\n\n\n Having an SEO strategy isn\u2019t a quick fix plan. It\u2019s a long-term play that\u2019ll bring you lasting benefits. It\u2019ll have an impact on your business that you\u2019ll continue to notice year after year.<\/p>\n\n\n\n If you start a new SEO campaign, it\u2019s important to note that you\u2019ll ideally begin seeing results in three to six months. For some, this can seem long, but when done correctly, an SEO strategy will keep your website in the best search positions, and the results you get can last for years.<\/p>\n\n\n\n For small financial firms looking to add revenue and growth, SEO can be one of the most critical marketing efforts you can invest in. Having search visibility is a great asset for financial professionals interested in closing more business. In the end, SEO can grow your business by increasing your visibility online.<\/p>\n\n\n\n Imagine you have a lovely house. It\u2019s a shade of robin\u2019s egg blue that makes the sky jealous. It\u2019s well-kept, set on a hill, and has a rock-solid foundation that can withstand…<\/p>\n","protected":false},"author":4,"featured_media":9135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[363],"tags":[66,370,219,484,485],"acf":[],"_links":{"self":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/9129"}],"collection":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=9129"}],"version-history":[{"count":21,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/9129\/revisions"}],"predecessor-version":[{"id":13016,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/posts\/9129\/revisions\/13016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media\/9135"}],"wp:attachment":[{"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=9129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=9129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.figmarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=9129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Related: How to Promote a Podcast Appearance in 10 Easy Steps<\/a><\/h4>\n\n\n\n
Local SEO Gets You Found by People Near You<\/strong><\/h3>\n\n\n\n
<\/li>
<\/li>New Client Acquisitions<\/strong> for Less<\/h3>\n\n\n\n
Related: 10 Ways to Increase Your Social Media Reach & Engagement [Infographic]<\/a><\/h4>\n\n\n\n
Increased Traffic = Increased Authority<\/strong><\/h3>\n\n\n\n
Long-Lasting Results<\/strong><\/h3>\n\n\n\n
Keep Reading: Top Clients Concerns to Help Increase Engagement & Drive New Business<\/a><\/h4>\n\n\n\n
\n\n\n\n![\"How](\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2021\/05\/CTA-Marketing-Header-Template-4-1024x366.jpg\")
<\/a><\/figure><\/div>\n\n\n\n![\"financial](\"https:\/\/www.figmarketing.com\/blog\/wp-content\/uploads\/2021\/02\/FIG-Logo-Red-Triangle.png\"){kind=logo}
<\/a><\/figure><\/div>\n\n\n\nThanks to our partners at NTA Digital<\/a><\/strong><\/em>
for being the source of this article.<\/h5>\n","protected":false},"excerpt":{"rendered":"