Updated October 2, 2023, at 3:29 PM

In order to increase traffic to a website, a business can focus on external marketing and promotion or work to optimize its search engine results online.

The purpose of search engine optimization, or SEO, is to make it so that people will easily find your site when they search for something related to your business on the Internet. This can be accomplished in many ways, most of which fall into either organic or paid optimization options.