Business owners often spend years building enterprise value, developing client relationships, and creating opportunities for team and family members. But curiously, many succession conversations start and end with a single topic: the buy-sell agreement.

But, that’s not to say it shouldn’t be the only one. For advisors working with business owners, life insurance can play a role in several planning conversations. It may help address liquidity concerns, support ownership transitions, protect against the loss of a key contributor, or create options for families facing difficult decisions during an already emotional time.