When you think of webinars, what comes to mind?

Charts and graphs? Small text packed on a slide that’s far too small to fit all that language? Maybe the totally unnecessary animations that take away from the content?

Truthfully, those generic, information-overload presentations simply don’t cut it like they used to.

They’re too broad. Too scripted. Too much like every other presentation someone half-listens to while going through their emails.

But here’s a secret: The advisors getting the best results from webinars aren’t necessarily the ones pulling in the biggest crowds. They’re the ones using webinars to start real conversations with the right people.