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    Marketing + Branding

    Expert Round-Up: Financial Marketing Trends to Watch

    by FIG Marketing December 17, 2020
    written by FIG Marketing

    For the record, we side with the billions of people worldwide who are ready for 2020 to end.

    But before we send this year into a supermassive black hole never to be seen again, we’d be remise if we didn’t say there were tons of lessons learned over the past 12 months.

    Because we as humans still can’t harness the future-seeing power of crystal balls (weren’t we supposed to have flying cars by now?), we weren’t able to predict how 2020 would play out.

    What we can do is reflect on the shifts we’ve seen throughout the year, look back on how recommendations would’ve changed, and then envision the financial marketing trends we see going forward.

    Continue Reading
    December 17, 2020
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  • Marketing + Branding

    4 Steps to Naming a Financial Services Company

    by Sheryl Theisen August 28, 2020
    by Sheryl Theisen August 28, 2020

    Updated September 6, 2023, at 9:15 PM Done right, naming a financial services company will be deeply personal and very telling. Potential customers will develop their own expectations based on the name …

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  • Marketing + Branding

    How to Promote a Podcast Appearance in 10 Easy Steps

    by Mark Stewart July 14, 2020
    by Mark Stewart July 14, 2020

    Updated September 1, 2023, at 10:41 AM There’s a podcast boom going on! They’re all the rage these days, and for good reason. Podcasts are one of the hottest marketing tools around …

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