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buy-sell agreement

    Business Growth

    Beyond the Buy-Sell: Five Life Insurance Conversations Every Business Owner Should Have

    by FIG Marketing September 10, 2026
    written by FIG Marketing

    Business owners often spend years building enterprise value, developing client relationships, and creating opportunities for team and family members. But curiously, many succession conversations start and end with a single topic: the buy-sell agreement.

    But, that’s not to say it shouldn’t be the only one. For advisors working with business owners, life insurance can play a role in several planning conversations. It may help address liquidity concerns, support ownership transitions, protect against the loss of a key contributor, or create options for families facing difficult decisions during an already emotional time.

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    September 10, 2026
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