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Gen Z

    Product R + D

    Gen Z Is Ready to Talk Life Insurance: How Advisors Can Respond

    by FIG Marketing September 4, 2025
    written by FIG Marketing

    In the US, there are nearly 50 million Gen Z adults.

    Loop them in with Millennials, and this next generation of clients is quickly becoming the largest share of today’s workforce.

    And while Gen Z isn’t necessarily prioritizing retirement planning, one area of financial planning has caught their attention, and it’s an opportunity for advisors: life insurance. According to LIMRA and Life Happens, 73% of Gen Z adults believe they should have life insurance, but only 42% actually do.

    Continue Reading
    September 4, 2025
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