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long-term care

    Product R + D

    Care Planning: How AI and Family Involvement Work Hand-In-Hand

    by FIG Marketing November 17, 2025
    written by FIG Marketing

    In the five years since COVID-19 swept quickly through nursing homes, Americans’ desire to age in the comfort, privacy, and independence of their own homes has only grown stronger.

    In a recent survey, 82% preferred to reside at home as they age. However, a third have never considered how they’ll pay for that care.

    Even more striking, 83% said they haven’t taken any steps to plan for the possibility of needing care at all.

    That disconnect—clear preferences without a real plan—leaves families vulnerable. Clients risk losing the ability to choose how and where they receive care later in life, unless they begin discussing it now.

    Continue Reading
    November 17, 2025
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  • Product R + D

    How to Overcome Top Client Objections in Financial Planning

    by FIG Marketing August 12, 2025
    by FIG Marketing August 12, 2025

    Learn the tips to combat objections through education and empathy for life insurance, annuities, long-term care, and estate planning solutions.

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  • Product R + D

    LTC Costs, Longevity and the Sandwich Generation: The Biggest Risks Facing Retirees in 2025

    by FIG Marketing June 12, 2025
    by FIG Marketing June 12, 2025

    Long-term care is too overlooked. Get tips to strengthen client plans with this critical component of financial security.

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