prospecting

When you have a message to share with your target audience, there is no medium more effective than communicating through video. With the risk of information overload, it’s vital that you offer content that is easy to digest and personal, otherwise potential clients will simply move on.

But just as important as what you say, is how you look. Did you know that presence and body language account for 55% of a conversation, while the words themselves only account for 7%?[i]

First impressions are everything, so use the tips below to dress the part for your next video.