FIG Marketing
  • Product R + D
  • Marketing + Branding
  • Business Development
  • FIG News
    • Press
    • Community Relations
    • Events

FIG Marketing

  • Product R + D
  • Marketing + Branding
  • Business Development
  • FIG News
    • Press
    • Community Relations
    • Events
Marketing + Branding

Up Your Marketing Campaigns With Video Marketing

written by Monica Breeding March 24, 2016
Up Your Marketing Campaigns With Video Marketing

Updated July 14, 2021, at 4:19 PM

A picture may be worth a thousand words, but according to Forrester Research, one minute of video can be worth 1.8 million words. When seen in that light, we can appreciate that video is an incredibly impactful marketing tool.

Videos can help businesses communicate their most important points in very little time, in a more personal and far more impactful way. It is a noninvasive method of engagement that can be accessed any time. Video is easily searchable, sharable and reusable. Most importantly, video is consistently shown to increase conversion rates across most marketing efforts.

Let’s talk facts about the “why” behind video marketing:

Video Marketing Without Much Time

Video is a very efficient way of sharing your message. More is communicated in less time and with better results. That’s because visuals are processed 60,000 times faster in the brain than text.

Not to mention, people would rather spend 2-3 minutes watching a video than spending 15-20 minutes reading text.

Video Gives a Personal Touch in the Digital Age

Incorporating video into your marketing efforts indicates quality to your audience while putting a face to your brand. Video marketing for your financial advisory firm also gives a unique personal touch, creating familiarity while offering value to clients and prospects. Of course, with video, your passion for the industry or work can be seen and heard as well.

Video is Searchable. Sharable, and Reusable

Video can be shared, reused and repurposed in multiple ways (on websites or social platforms, in yours email, in the office, and in presentations, to name a few).

Not only that, but videos also share your message without additional effort and makes it available to the largest audience, every second of every day, in a way that’s most comfortable for them to access.

Video Marketing Increases Conversion Rates

In addition to increasing your organic SEO when on your website, videos keep people on the page longer, and people who stay longer are more likely to take action or engage with your website.

Not to mention, efficiency of email marketing campaigns increases more than 90% when it includes video.

Are you using video in your marketing campaigns? If not or if you’d like to discuss content, filming, or sharing tips, call our office at (800) 527-1155. Video is important and we want to help you do it right. Ask your private client group or marketing strategist for the resources you need to excel in video marketing!


financial independence group logo
Up Your Marketing Campaigns With Video Marketing was last modified: July 14th, 2021 by Monica Breeding
brandingDigital marketingmarketing tipsvideo marketing
5
LinkedIn Facebook Twitter

You May Also Like

5 Ways to Build a Customer Experience Strategy

January 31, 2023

Digital Marketing for Financial Advisors: It’s Time to...

January 19, 2023

Attracting & Managing High Net Worth Clients [Infographic]

July 13, 2022

Email Marketing for Financial Advisors: 9 Easy Tips...

June 15, 2022

Dinner Seminar Best Practices for Financial Advisors

March 17, 2022

4 Tips for Getting More Referrals at Your...

February 17, 2022

Building Your Brand: Content Promotion Tips for Financial...

February 3, 2022

Webinar Best Practices for Financial Advisors

December 2, 2021

Planning Charity Events: A Step-By-Step Guide

November 11, 2021

8 Effective Lead Conversion Tips for Financial Advisors

October 22, 2021

Connect With Us

Facebook Twitter Instagram Linkedin Youtube Spotify

Subscribe To Stay Updated

Enter your email to get notified of new posts.


Thank you for subscribing!

quinci powered by simon side ad

retirement inside out podcast side ad

Popular Posts

  • A Look at IUL Fees, Costs, & Illustration Manipulation
  • What are the Charges Deducted from Indexed Universal Life Policies? [Infographic]
  • 4 Steps to Naming a Financial Services Company
  • Client Segmentation for Wealth Management Firms [Tips to Get Started]
  • 5 Reasons You Should Use Quinci Powered by SIMON [Wealth Management Platform]
  • Quinci Powered by SIMON: Wealth Management Platform Overview
  • The 4 Rs of Managing a Successful Business
  • 7 Steps to Complete a Life Insurance Policy Review [CAR Program Infographic]

Post Topics

advisor marketing annuities Annuity Annuity Awareness Month branding business consulting Business Development business management business tips Care Planning Case study client communication Client Relations client relationships compliance Digital marketing DOL FIG Marketing financial advisors Financial Independence Group fintech Fixed indexed Annuities infographic Investment and securities IUL life insurance Life Insurance Awareness Month Life Insurance Policy review Long term care Long Term Care Insurance LTC LTC Awareness Month marketing strategies marketing tips Press Release prospecting recruiting Retirement sales idea Sales tips social media surge Surge Business Consulting Technology website
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube
  • Spotify
Footer Logo

(800) 527-1155
FIGMarketing.com
Empowering Financial Professionals™

Privacy Policy | Terms of Use | Mobile App Privacy Statement

© 2023 Financial Independence Group, LLC. All Rights Reserved.


Back To Top
Download the Premium Finance Toolkit Today!
Download Now
Subscribe to the FIG Blueprint

Enter your email address below to receive content as soon as it comes out.

Thank you for subscribing!