Updated October 6, 2022, at 4:05 PM
Strategic press and company content designed to build mutually beneficial relationships speaks volumes for your brand.
But if no one knows about it, it’s just words on a page (or a screen). For ages, it’s been the responsibility of the content to tell compelling stories about your brand. And just giving it to someone was enough to persuade the masses.
Fast forward 50 years and audiences are inundated with so much content they now need to be dazzled before they talk about you.
To be convinced they’re better off for having read your materials, readers need to feel as if they discovered the information independently. So, now you’re required to do some promotion.