It’s All About the Wow: Mastering the Art of Public Speaking

by Corinne Clevenger

With effective public speaking strategies, you can establish yourself as a trustworthy expert and communicate your value proposition with confidence and clarity.

Picture this: you’re presenting to a room of potential clients, but instead of captivating their attention, you’re putting them to sleep. Or worse yet, you’re leaving them confused and unsure of what you can offer. As a financial advisor, your ability to communicate effectively and present with confidence can make all the difference in building trust and winning business. The truth is, it’s not just what you say but how you say it that matters.

Get Ready to Knock Their Socks Off: Mastering Public Speaking as a Financial Advisor

Your ability to communicate with confidence and clarity can make or break your client’s perception of you. Like a first impression, the way you present yourself and your ideas can determine whether you win over their trust and business or not.

image directing to a landing page to express interest in Elevate business growth program

Whether you’re giving a presentation to a group of investors or having a one-on-one conversation with a client, your public speaking skills are crucial to your success. So, how can you ensure you’re delivering your message effectively? It’s all about mastering the best practices of public speaking.

In these upcoming sections, we’ll explore several key areas of public speaking skills that are particularly important for financial advisors, including crafting effective elevator pitches, mastering conversation and phone call skills, delivering engaging webinars and virtual meetings, and creating powerful presentations.

By honing your skills in these areas, you can enhance your ability to connect with clients, attract new business, and ultimately achieve greater success as a financial advisor. Let’s dive into the best practices of public speaking for financial advisors.

From Boring to Bravo: Crafting an Elevator Pitch That Leaves a Lasting Impression

As a financial advisor, you have a limited amount of time to make a strong first impression on potential clients. This is where an elevator pitch comes in.

An elevator pitch is a concise and compelling summary of your services and value proposition that can be delivered in the time it takes to ride an elevator. The purpose of an elevator pitch is to quickly and clearly convey who you are, what you do, and how you can help your clients achieve their financial goals. When crafting your elevator pitch, it’s important to keep it brief, focused, and tailored to your target audience.

When honing in on your valuable micro-speech, make sure to:

  • Keep it concise: A good elevator pitch should be no longer than 30 seconds, so focus on the most important information you want to convey.
  • Make it memorable: Use vivid language and anecdotes to help your pitch stand out and be remembered.
  • Tailor it to your audience: Make sure your pitch is relevant and appealing to the specific audience you’re addressing. Consider the person’s needs and interests and adjust your pitch accordingly.

Be sure to highlight your unique strengths, such as your experience, credentials, and track record of success. It can also be helpful to practice your pitch with colleagues or mentors and to be open to feedback and refinement.

By mastering the art of the elevator pitch, you can make a powerful impression on potential clients and lay the foundation for a successful client-advisor relationship. And with that comes the next steps in the client acquisition process, such as building rapport, establishing trust, and ultimately, closing the deal.

Related: 5 Ways to Build a Customer Experience Strategy

The Un-Digital Face Time: How to Nail Face-to-Face Conversations

As a financial advisor, engaging in face-to-face conversations with clients and prospects is a crucial part of building relationships and generating business. While verbal communication is important, it’s also essential to pay attention to your body language and nonverbal cues.

Research shows that up to 90% of communication is nonverbal, which means that your body language can have a significant impact on how your message is received. Positive body language, such as maintaining eye contact, nodding, and using open gestures, can help establish trust and rapport with clients. Conversely, negative body language, such as crossing your arms or avoiding eye contact, can create a barrier and make clients feel uncomfortable or defensive.

By being aware of your body language and using it to reinforce your verbal message, you can create a more effective and memorable communication style. This can ultimately help you to better connect with clients, build stronger relationships, and achieve greater success as a financial advisor.

Since trust is a must, here are three strategies for winning over your clients:

1. Active Listening

Active listening involves not only hearing what your client is saying but also understanding their perspective, feelings, and needs. Show your clients that you are actively listening by making eye contact, nodding, and asking questions. Repeat key points they make to show you’re processing and engaged in their message.

Paraphrasing: This technique involves repeating the client’s statement back to them in your own words. Paraphrasing helps to demonstrate that you’re listening attentively and also helps to clarify any misunderstandings or confusion. For example, you might say “What I’m hearing is that you’re concerned about the risks of investing in the stock market. Is that correct?”

Asking open-ended questions: Asking open-ended questions allows clients to express themselves more fully and helps to gain a deeper understanding of their perspectives and needs. These questions start with “what,” “how,” or “why,” and can’t be answered with a simple “yes” or “no.” For example, you might ask “What are your long-term financial goals?” or “How do you feel about your current investment portfolio?”

Reflective Listening: Reflective listening involves reflecting back what the client is saying without adding your own interpretation or judgment. This technique helps to show the client that you’re fully engaged and present in the conversation. For example, you might say “It sounds like you’re feeling uncertain about the best approach to take for your investments.” This statement doesn’t offer advice or a solution, but simply reflects the client’s feelings and perspective.

2. Finding Common Ground

Finding common ground with clients can help build rapport and establish a foundation for a strong relationship. Look for shared interests or experiences and use them as a starting point for conversation. This could be something as simple as discussing a shared interest in sports or hobbies.

3. Demonstrating Competence

As a financial advisor, demonstrating competence in your field is essential for building trust with clients. Show your clients that you have the knowledge and experience to help them achieve their financial goals. Share stories and case studies of how you’ve helped other clients with similar situations or provide industry research that supports your recommendations.

Incorporating these three game-changing strategies into your face-to-face conversations with clients will help you build unbreakable rapport, establish unshakable trust, and cultivate unbeatable relationships as a financial advisor.

Related: 12 Habits That Build a Killer Client Appreciation Program

Call with Confidence: Mastering Phone Conversations with Clients

Ring, ring! It’s time to talk about phone etiquette for financial advisors. When it comes to communicating with clients and prospects over the phone, every word counts. You don’t want to fumble through a conversation or leave a bad impression.

To avoid those dreaded awkward silences and build strong relationships, here are some tips and tricks to keep in mind:

  • Answer promptly: Answering the phone promptly and professionally sets the tone for the conversation and demonstrates that you value the client’s time.
  • Identify yourself and your firm: When answering the phone, identify yourself and your firm. This helps to establish credibility and helps the client know that they’ve reached the right person.
  • Listen attentively: Just as with face-to-face communication, active listening is critical in phone conversations. Pay close attention to the client’s tone of voice and message, and ask clarifying questions if necessary.
  • Be polite and professional: Use polite and professional language, such as “please” and “thank you,” and avoid slang or informal language. Speak clearly and at a comfortable pace to ensure that the client can hear and understand you.
  • End the call politely: When ending the call, thank the client for their time and reiterate any action items or follow-up steps.

By following these best practices, financial advisors can project a professional image and create positive experiences for clients during phone calls. This can ultimately help to build trust, generate new business opportunities, and lead to stronger relationships outside of the phone line.

When Talking Gets Tough: Navigating Difficult Conversations over the Phone with Clients

Difficult conversations can be uncomfortable, but they’re sometimes necessary as a financial advisor. When handling difficult conversations over the phone, it’s important to approach the conversation with a clear plan and strategy. Here are some strategies for handling difficult conversations over the phone:

  • Stay calm and professional: Difficult conversations can sometimes become emotional, but it’s important to stay calm and professional. Use a neutral tone and language and avoid getting defensive or taking things personally.
  • Listen actively: Active listening is critical in difficult conversations. Listen to the other person’s perspective and ask questions to clarify any misunderstandings or points of disagreement.
  • Acknowledge the other person’s perspective: Even if you don’t agree with the other person, it’s important to acknowledge their perspective and demonstrate empathy. This can help to de-escalate the situation and establish a foundation for productive dialogue.
  • Offer solutions or alternatives: Once you’ve listened to the other person’s perspective, offer solutions or alternatives that address their concerns or objectives. Be transparent about the potential risks or downsides of different options, and work together to find a mutually acceptable solution.
  • Follow up: After the conversation, follow up with a summary of the key points discussed and any action items or next steps.

From Virtual Snooze-Fest to Virtual Success: Mastering Webinars and Virtual Meetings

Creating engaging and informative presentations is an important skill for financial advisors, especially when presenting in virtual meetings. To create effective presentations, it’s important to keep the content simple and easy to understand.

Avoid cluttered slides or complex graphics that can distract from the main message. Use clear and concise language to highlight the key takeaways or actions. Visual aids can be very effective in engaging and informing the audience, so use high-quality images, charts, or graphs that help to illustrate the key points.

Engaging the audience is another important aspect to effectively present your information in an engaging way for your audience. Keep the audience present and involved by using interactive elements, such as polls or quizzes, and by soliciting feedback or questions throughout the presentation. Practicing the delivery of the presentation multiple times is also key to ensuring that you’re comfortable with the material and timing, which can help to reduce nervousness and improve the delivery.

When presenting in virtual meetings, it’s just as important to pay attention to technology. Ensure that your equipment is working properly, that you have a strong and stable internet connection, and that you’re using appropriate virtual meeting tools (e.g. screen sharing, annotation, etc.).

Be aware of your surroundings and ensure that your environment is clean, quiet, and free from distractions. Dress professionally and try your best to minimize background noise.

Related: Webinar Best Practices for Financial Advisors

Present Like a Pro: How to Leave Your Audience Begging for an Encore

Delivering powerful presentations is an essential skill for financial advisors and one of the main key aspects of effective presentations is creating an effective and intriguing slide deck.

It’s important to keep the content simple and easy to understand, use clear and concise language, and highlight the key takeaways or actions. Using visuals, such as high-quality images, charts, or graphs, can be very effective in engaging and informing the audience.

With a smooth presentation route, it can help with the flow and even be easier on you! There are a few ways to conquer the nerves and deliver with confidence. Practicing the delivery of the presentation multiple times can help to reduce nervousness and improve the delivery. It’s also important to be prepared for questions and to anticipate potential objections. Having a clear understanding of the audience’s needs and interests can help to build rapport and establish credibility.

In addition, there are strategies for overcoming nervousness and delivering with confidence. Deep breathing exercises can help to calm the nerves and increase focus. Visualizing a successful presentation and positive outcomes can also help to reduce anxiety. It’s important to maintain good posture, make eye contact, and use gestures to convey confidence and authority.

Wrapping It Up: Take Your Public Speaking from Boring to Brilliant

Effective communication is a very important component of success as a financial advisor. Whether it’s crafting a powerful elevator pitch, engaging in face-to-face conversations, mastering phone etiquette, or delivering impactful presentations, there are many strategies that advisors can use to build rapport, establish trust, and strengthen relationships with clients.

By implementing these best practices, advisors can differentiate themselves from the competition, foster long-term client loyalty, and ultimately achieve their professional goals. So go forth and communicate with confidence and clarity!

Keep Reading: Client Segmentation for Financial Advisors [Tips & Examples]

financial independence group logo


You May Also Like