FIG Marketing
  • FIG News
    • Events
    • Press
    • Community Relations
  • Product R + D
  • Marketing + Branding
  • Business Development
  • Industry Insights

FIG Marketing

  • FIG News
    • Events
    • Press
    • Community Relations
  • Product R + D
  • Marketing + Branding
  • Business Development
  • Industry Insights
Marketing + Branding

Key Ingredients That Will Help Your Website Shine

written by Marsha Friedman January 26, 2017
Key Ingredients That Will Help Your Website Shine

Did you ever visit a website seeking information you figured would be quick and easy to find only to become frustrated as you navigated page after page, wondering where they hid the hours of operation or the company phone number?

If you’re like me, you can grow pretty exasperated as you click here, click there, peruse a drop-down menu and still come up empty.

You didn’t come to the website on a scavenger hunt. You just want what you want – a phone number, a list of services provided, an easy-to-understand explanation of what the company does – and you aren’t inclined to work your way through a maze to find it.

Think of those experiences the next time you visit your own website. Try to imagine how someone coming there the first time would react.

Can they easily find what they are looking for?

In many cases, your website is your chance to make a first impression. You don’t want to lose a potential customer or client simply because you didn’t provide enough valuable information or because of a clumsy, and easily fixed, website feature.

A website is a key ingredient for marketing your brand as a financial professional in a way that sets you apart from the competition. You can’t afford for it to fail in that mission.

But just how do you avoid failure? Here are a few key bits of advice for your website.

Direct Website Visitors’ Attention

A lot of people over complicate their websites. What looks cool and what works well aren’t always the same thing. The attention span of the average visitor can be 10 seconds or less. You’ve got to grab their attention quickly and direct it to a valuable “call to action.” Otherwise, they will leave and may never come back.

Integrate Social Media Links to Your Site

It’s important that visitors are able to get from your website to your Facebook page, Twitter feed or other social media sites. Most good websites have social media icons prominently displayed at the top of the home page, in the footer and on the contact page. That makes those sites just one click away. If possible, have the icons accessible on every page of your website. This is definitely a “more the merrier” situation. If you have a blog on your website, make it easy for your visitors to share your blog entries on their social media. If that sounds intimidating to pull off, never fear. You can install apps, such as Add This, Monarch or OSD Social Share, that will handle that chore for you.

Google Analytics for Your Financial Website

You’ll learn how many visitors you have, where they live, what pages they visit, what time of day you get the most visitors and how long they stay on the site. Google analytics is free to install and the data you collect is priceless. This will help you understand what works and what doesn’t, so you can improve the user experience and increase your conversion rate to your calls to action.

Use Your Publicity

Don’t let publicity you’ve garnered go to waste. Your website is the perfect marketing tool to let visitors (who could be potential customers or clients) know about the times you were quoted in a newspaper article, appeared on television or were interviewed on radio. Provide links to the articles and shows. It strengthens your credibility when people see that the media turns to you when they need an expert to comment on your topic.

Final Thought

Sometimes I talk with people whose websites are not up to snuff and urge them to get to work making improvements. A website represents you and your product, and your brand’s success should not be undermined by a less-than-impressive representative.

The last thing you want is for a visitor’s first impression also to become their last.

Ready to navigate!


financial independence group logo
Key Ingredients That Will Help Your Website Shine was last modified: January 14th, 2022 by Marsha Friedman
Digital marketingmarketing tipsweb designwebsite
0
LinkedIn Facebook Twitter

You may also like

Financial Dinner Seminar Best Practices to Drive More...

March 17, 2022

4 Tips for Getting More Referrals at Your...

February 17, 2022

Building Your Brand: Content Promotion Tips for Financial...

February 3, 2022

Webinar Best Practices for Financial Advisors

December 2, 2021

Planning Charity Events: A Step-By-Step Guide

November 11, 2021

Giving Back Through Business: Why You Should Consider...

October 7, 2021

How Connect Better With Your Audience By Refocusing...

September 30, 2021

12 Habits That Build a Killer Client Appreciation...

August 30, 2021

6 Tips to Help Financial Advisors Connect With...

August 23, 2021

Tips to Get Compelling Client Testimonials Under the...

August 17, 2021

FIG Marketing ElevateU Charlotte - June 2022

quinci powered by simon side ad

Keep in touch

Facebook Twitter Instagram Linkedin Youtube

BLUEPRINT SUBSCRIPTION

Enter your email address below to subscribe to this blog and receive notifications of new posts.


Thank you for subscribing!

Suggested just for you

  • What are the Charges Deducted from Indexed Universal Life Policies? [Infographic]
  • 23 Crucial Years & 10 Birthdays That Impact Retirement Income
  • The 4 R's of Managing a Successful Business
  • A Look at IUL Fees, Costs, & Illustration Manipulation
  • PRESS RELEASE: Barnabas Capital Announces Head of Structured Products
  • IUL vs. GUL: Which Makes the Most Sense?
  • The Emergence of the Fixed Index-Linked Annuity (FILA)
  • 4 Steps to Naming a Financial Services Company

retirement inside out side ad

financial independence group GIFT initiative donor-advised fund side ad

Tags

advisor marketing annuities Annuity Annuity Awareness Month branding business consulting Business Development business management business tips Care Planning Case study client communication Client Relations client relationships compliance Digital marketing DOL financial advisors Financial Independence Group fintech fixed index-linked annuity Fixed indexed Annuities infographic Investment and securities IUL life insurance Life Insurance Awareness Month Long term care Long Term Care Insurance LTC LTC Awareness Month marketing strategies marketing tips Press Release prospecting recruiting Retirement sales idea Sales tips social media surge Surge Business Consulting talent solutions Technology website
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube

1-800-527-1155
Our Products Are Strong, But Our Strength Is In Our People.®

Privacy Policy | Terms of Use | Mobile App Privacy Statement

© 2022 Financial Independence Group, LLC. All Rights Reserved.


Back To Top
Subscribe to the FIG Blueprint

Enter your email address below to receive content as soon as it comes out.

Thank you for subscribing!