Did you ever visit a website seeking information you figured would be quick and easy to find only to become frustrated as you navigated page after page, wondering where they hid the hours of operation or the company phone number?

If you’re like me, you can grow pretty exasperated as you click here, click there, peruse a drop-down menu and still come up empty.

You didn’t come to the website on a scavenger hunt. You just want what you want – a phone number, a list of services provided, an easy-to-understand explanation of what the company does – and you aren’t inclined to work your way through a maze to find it.

Think of those experiences the next time you visit your own website. Try to imagine how someone coming there the first time would react.