Updated on February April 10, 2024, at 2:12 PM

The statistics on marketing to women clients and wealth in our country provide a compelling reason for incorporating women-specific marketing and services into your financial services practice. In addition to the story the numbers tell, advisors should consider the fact that many women outlive their husbands. They can also spend a significant portion of their lives as the head of their household.

Also, in the event of their husband’s death, an estimated 70% leave their male advisors and 90% of those hire a woman advisor instead. Something very noteworthy as well, women refer advisors at a rate of 4-to-1 as compared to men. Add this all up, and it’s why marketing to women clients is vitally important.