Updated May 8, 2024, at 3:13 PM

Many agents believe there’s no place in their current practice for long-term care (LTC) insurance.

This can be attributed to a variety of factors. The most likely objection is simply looking at the “averages” and claiming this doesn’t appeal to the masses. Why purchase insurance in something you may never need? Another common barrier to entry when starting the LTC conversation is the bad reputation the traditional, stand-alone policies have earned.

Some agents aren’t willing to pursue new opportunities, and would rather use the detriments associated with past products to misrepresent what is currently offered.