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"long-term care"

    Business Development

    Segmenting Your Book of Business Effectively

    by Shawn Sigler March 10, 2016
    written by Shawn Sigler

    Updated October 6, 2023, at 10:46 AM

    When it comes to your segmenting your book of business, a little organization could help you build stronger relationships and ultimately grow your book of business.

    A good independent marketing organization should be able to help you identify new opportunities within your existing book of business. Consider doing this exercise to help you find ways to maximize and grow your firm’s value.

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    March 10, 2016
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  • Business Development

    Why Financial Literacy Is Declining—And How Financial Professionals Can Help

    by FIG Marketing April 16, 2025
    by FIG Marketing April 16, 2025

    The decline in financial literacy presents both a challenge and an opportunity for financial professionals. Here’s how to help clients achieve financial security.

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  • Business Development

    Engaging HENRYs: Strategies for the Next Generation of HNW Clients

    by FIG Marketing April 2, 2025
    by FIG Marketing April 2, 2025

    HENRYs, or high earners, not rich yet, are a key demographic for financial advisors. Here’s how you can engage them before it’s too late.

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