Updated March 18, 2025, at 12:12 PM

Succession planning for a family business is often top-of-mind for business-owning clients as they near retirement.

And for good reason.

Family business succession plans are vital not only to your client, but their entire family to preserve harmony and execute business continuity. And one strategy to distribute business-owning estate is estate equalization using life insurance.

Let’s dive into this concept and go over the ideal client profile, key selling points, an estate equalization case study, and more to help you determine when or if this strategy may fit a client’s situation.