Updated on December 1, 2023, at 4:08 PM

You meet with a client to discuss long-term care (LTC) insurance solutions.

They listen as you lay out the strong rationale in favor of LTC insurance (LTCI) and the multiple options they can choose from. Believing the decision would become clear, you expect them to purchase coverage. But they say they’ll have to think about it or the timing just isn’t right.

Sound familiar?