Updated on September 6, 2023, at 12:43 PM

Remember the days when you sent out direct mailers for seminars and other events to the masses? You’d get a decent amount of responses, the people showing up seemed to be decent prospects, and you called it a success. Or the days when you relied almost solely on family friends, and you got by.

The Internet was barely what it is today, and if you were asked what “social media” is, you’d be terribly confused; perhaps guessing it had something to do with sharing newspaper clippings with people you knew.

As the bearer of bad news, those days are over. They have been for years.