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FIG Marketing

  • FIG News
    • Events
    • Press
    • Community Relations
  • Product R + D
  • Marketing + Branding
  • Business Development
  • Industry Insights
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advisor marketing

    Integrated Marketing Plans for Advisors: 5 Key Steps [Infographic]
    Marketing + Branding

    Integrated Marketing Plans for Advisors: 5 Key Steps [Infographic]

    written by Mark Stewart

    Updated on January 3, 2020, at 10:24 AM

    Developing integrated marketing plans for advisors isn’t always easy.

    It’s a challenge to find the right mix of media, budget, and coordination to pull off a successful integrated marketing plan.

    Sure, some advisors can get away with only doing direct mail or seminar marketing. Maybe a few can simply advertise and appear on radio. Some may even rely solely on brochures and word-of-mouth.

    But in today’s financial landscape, the advisors who thrive are the ones that incorporate it all. Advisor marketing success comes from a diversified approach, a mix of all those marketing components that together are greater than any one part. In other words, integrated marketing.

    Continue Reading
    Integrated Marketing Plans for Advisors: 5 Key Steps [Infographic] was last modified: January 3rd, 2020 by Mark Stewart
    January 23, 2019
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  • Marketing + Branding

    Content Marketing for Advisors: How to Promote One Piece of Content

    by Mark Stewart January 17, 2019

    Content marketing generates over three times as many leads as traditional marketing. And it costs 62% less. Talk about a big whoop (no, really, it is). If you haven’t been taking content…

    4 LinkedIn Facebook Twitter
  • Marketing + Branding

    Advisor Marketing: Expert Round-Up

    by FIG Marketing January 8, 2019

    Updated January 30, 2020, at 12:34 PM Change is inevitable. And this year, that change might be more prevalent than ever for financial professional marketing strategies. To get you ready for what’s…

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FIG Marketing ElevateU Charlotte - June 2022

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