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Updated on January 3, 2020, at 10:24 AM
Developing integrated marketing plans for advisors isn’t always easy.
It’s a challenge to find the right mix of media, budget, and coordination to pull off a successful integrated marketing plan.
Sure, some advisors can get away with only doing direct mail or seminar marketing. Maybe a few can simply advertise and appear on radio. Some may even rely solely on brochures and word-of-mouth.
But in today’s financial landscape, the advisors who thrive are the ones that incorporate it all. Advisor marketing success comes from a diversified approach, a mix of all those marketing components that together are greater than any one part. In other words, integrated marketing.