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FIG Marketing

  • FIG News
    • Events
    • Press
    • Community Relations
  • Product R + D
  • Marketing + Branding
  • Business Development
  • Industry Insights
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compliance

    Tips to Get Compelling Client Testimonials Under the SEC Ad Rule
    Business DevelopmentMarketing + Branding

    Tips to Get Compelling Client Testimonials Under the SEC Ad Rule

    written by Mark Stewart

    Pop quiz: What percentage of consumers respect online testimonials as much as personal recommendations from their friends or family?

    That answer is 88%.1

    And what percentage of consumers act only after reading a positive review?

    That would be a stunning 72%.2

    While these percentages may be eye-catching, what should stop you in your tracks is when you think about the opportunities that may lie ahead for your business.

    Continue Reading
    Tips to Get Compelling Client Testimonials Under the SEC Ad Rule was last modified: August 17th, 2021 by Mark Stewart
    August 17, 2021
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  • Business DevelopmentProduct R + D

    The Era of Best Interest Standards for Financial Professionals

    by FIG Marketing June 28, 2021

    Updated on April 8, 2022, at 3:39 PM We’ve experienced a lot of new things in the past year plus, haven’t we? The “new normal” is a phrase we’ve grown accustomed to…

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  • Product R + D

    Section 7702 Changes: The Saga Continues

    by TJ Whalen May 27, 2021

    The landscape of the life insurance industry continues to evolve in 2021, as we had expected. The relief bill put out by Congress at the end of 2020 enacted several (somewhat unexpected)…

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