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Life Insurance Awareness Month

    3 main factors for life insurance cover letters
    Product R + D

    3 Main Factors for Life Insurance Cover Letters [Infographic]

    by Mark Stewart September 27, 2019
    written by Mark Stewart

    Updated August 7, 2024, at 4:21 PM

    Are life insurance cover letters needed for every client situation?

    The short answer is no.

    But if you’ve been in the business for even a short amount of time, you probably know that underwriters love to ask for cover letters. What they don’t tell you, however, is how to write a good cover letter that can sway the opinion of your clients’ application.

    Continue Reading
    September 27, 2019
    3 FacebookTwitterPinterestEmail
  • Product R + D

    When the Term Fits, Don’t Always Wear It [Case Study]

    by Rochelle Whalen September 23, 2019
    by Rochelle Whalen September 23, 2019

    Updated April 4, 2023, at 12:19 PM Having been in the life insurance industry just over 16 years, I’ve seen my share of cases where simple arithmetic can either win or lose …

    3 FacebookTwitterPinterestEmail
  • Product R + D

    A Black Cloud over Life Settlements [Case Study]

    by FIG Marketing September 17, 2019
    by FIG Marketing September 17, 2019

    Updated September 6, 2023, at 8:19 PM I want to share a story that illustrates why life settlements have had a black cloud over them for years. In the process, I’ll prove …

    6 FacebookTwitterPinterestEmail
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