In order to increase traffic to a website, a business can focus on external marketing and promotion or work to optimize its search engine results online. The purpose of Search Engine Optimization, or SEO, is to make it so that people will easily find your site when they search for something related to your business on the Internet. This can be accomplished in many ways, most of which fall into either organic or paid optimization options.
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marketing tips
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Marketing + Branding
Email Marketing for Financial Advisors: 3 Questions to Ask Before Clicking Send
by FIG Marketing April 25, 2016Updated on May 20, 2021, at 3:21 PM There’s no question that email marketing for financial advisors is more important than ever. In a recent survey, 72% of consumers prefer to be…
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Marketing + Branding
Up Your Marketing Campaigns With Video Marketing
by Monica Breeding March 24, 2016Updated July 14, 2021, at 4:19 PM A picture may be worth a thousand words, but according to Forrester Research, one minute of video can be worth 1.8 million words. When seen…