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marketing to women

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    Business Development

    Financial Planning for Women: Navigating the Gaps

    by FIG Marketing January 28, 2021
    written by FIG Marketing

    Women have made—and continue to make—strides in the quest for true equality.

    Women have come a long way, but the climb is still uphill as gaps remain across social and economic paths. Understanding these gaps and learning to navigate them is an essential task for financial professionals. Especially when it comes to managing wealth for their women clients.

    Let’s take a look at some of the prevalent gaps between women and men when assessing financial planning for women clients.

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    January 28, 2021
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  • Marketing + Branding

    Marketing to Women Clients [5 Ways to Get More Female Clients]

    by FIG Marketing October 3, 2016
    by FIG Marketing October 3, 2016

    Updated on February April 10, 2024, at 2:12 PM The statistics on marketing to women clients and wealth in our country provide a compelling reason for incorporating women-specific marketing and services into …

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