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Marketing + Branding

    Marketing + Branding

    Why Baby Boomers Love Facebook (And You Should, Too)

    by Marsha Friedman February 21, 2018
    written by Marsha Friedman

    Updated on April 10, 2024, at 3:11 PM

    Did you log into Facebook today? Or did you find something else to do to occupy your time?

    Those questions may seem odd, but they don’t just come out of nowhere. I was intrigued to see a USA Today article that reported some people are spending less time on Facebook, whether it’s because they’re weary of encountering arguments about politics, or they want more time in the real world.

    This immediately raised an additional question for me. If some of the Facebook audience is abandoning the site, should your marketing efforts abandon it as well?

    The short and emphatic answer is: No!

    Let me explain why.

    Continue Reading
    February 21, 2018
    7 FacebookTwitterPinterestEmail
  • Marketing + Branding

    Try This to Create “WOW!” Experiences in Your Business Today

    by FIG Marketing February 6, 2018
    by FIG Marketing February 6, 2018

    Have you ever been to the Orlando, FL airport on a Saturday morning? Thousands of strung out parents and kids coming off a cotton-candy-and-Mickey-Mouse high? It’s utter chaos! I had this unique …

    21 FacebookTwitterPinterestEmail
  • Marketing + Branding

    5 Key Elements to Be a Better Financial Marketer

    by Mark Stewart January 30, 2018
    by Mark Stewart January 30, 2018

    Updated February 7, 2025, at 12:16 PM If you Google, “How to be a better marketer,” you’ll find thousands of links. And while you can definitely take notes from those articles, oftentimes …

    7 FacebookTwitterPinterestEmail
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