Updated: October 10, 2024, at 12:06 PM
When it comes to permanent insurance, guaranteed universal life (GUL) has become the transitional product for advisors looking to take the next step beyond term insurance.
For clients who only understand term insurance, hearing that a GUL can provide a guaranteed death benefit for life tends to resonate well with them. That death benefit is of tremendous value to your clients, but there is another key benefit to consider: cash value.