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FIG Marketing

  • FIG News
    • Events
    • Press
    • Community Relations
  • Product R + D
  • Marketing + Branding
  • Business Development
  • Industry Insights
  • Product R + D

  • Marketing + Branding

  • Business Development

    Business Development

    How to Write an Effective Bio

    written by Monica Breeding
    How to Write an Effective Bio

    EXPERIENCING A LITTLE WRITER’S BLOCK?

    When it comes to writing a professional bio we often catch a case of writer’s block. Not because we don’t know ourselves well enough to write our own bio, but because what exactly do people want to know? How much information is too much information, how do we know when we haven’t provided enough details, should I talk about my personal life in addition to my professional life? This quick list of do’s and don’ts should help you get started.

    A professional bio is meant to do the following:

    • Explain your professional experiences. Talk about things like your education and what led up to your current career status.
    • Explain your current career responsibilities. How do these resonate with the consumer?
    • Make your true passion known. Talk about how and why your career gets you up in the morning.
    • Make whoever reads this feel connected with you. Talk about your family, spouse, children, hobbies, etc.
    Continue Reading
    How to Write an Effective Bio was last modified: December 17th, 2018 by Monica Breeding
    November 1, 2016
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  • Product R + D

    Hybrid Long-Term Care: A New Perspective

    by Nick Gullett October 31, 2016

    Updated November 21, 2019, at 10:24 AM Many agents believe there’s no place in their current practice for long-term care (LTC) insurance. This can be attributed to a variety of factors. The…

  • Product R + D

    Life Insurance – Strategic Options to Balance Guarantees, Income and Benefits

    by Chris Kite October 4, 2016

    How do you use life insurance to balance benefits, accumulation and income; and also balance guarantees and upside potential? We recently reviewed a presentation of how to combine Guaranteed Universal Life (GUL)…

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FIG Marketing ElevateU Charlotte - June 2022

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