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FIG Marketing

  • FIG News
    • Events
    • Press
    • Community Relations
  • Product R + D
  • Marketing + Branding
  • Business Development
  • Industry Insights
  • Product R + D

  • Marketing + Branding

  • Business Development

    Marketing + Branding

    Marketing to Female Clients: 5 Better Ways

    written by Monica Breeding
    Marketing to Female Clients: 5 Better Ways

    Updated on February 27, 2019, at 4:47 PM

    The statistics on marketing to female clients and wealth in our country provide a compelling reason for incorporating women-specific marketing and services into your financial services practice. In addition to the story the numbers tell, advisors should consider the fact that many women outlive their husbands. They can also spend a significant portion of their lives as the head of their household.

    Also, in the event of their husband’s death, an estimated 70% leave their male advisors and 90% of those hire a female advisor instead. Something very noteworthy as well, women refer advisors at a rate of 4-to-1 as compared to men. Add this all up, and it’s why marketing to female clients is vitally important.

    Continue Reading
    Marketing to Female Clients: 5 Better Ways was last modified: February 27th, 2019 by Monica Breeding
    October 3, 2016
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  • Product R + D

    Underwriting Advocacy

    by Shawn Sigler August 24, 2016

    In the life insurance brokerage business, it is important for an advisor to align with a team of brokerage underwriters who advocate on the client’s behalf, helping to negotiate offers and navigating…

  • Product R + D

    Fulfilling the Promise

    by Josh Martin August 24, 2016

    Like many of my advisors, I began my career with a captive mutual insurance carrier, thrown into the deep end of the pool and told to sink or swim.  At a very…

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FIG Marketing ElevateU Charlotte - June 2022

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