Updated on May 20, 2021, at 3:21 PM

There’s no question that email marketing for financial advisors is more important than ever. In a recent survey, 72% of consumers prefer to be contacted by businesses through email.

Before you start writing content for your next email campaign it’s important to have a sound strategy. Ask yourself the following:

• Why does the recipient care?
• How does this benefit me?
• And what do you want to happen?