Updated September 20, 2023, at 10:42 AM

A picture may be worth a thousand words, but according to Forrester Research, one minute of video can be worth 1.8 million words. When seen in that light, we can appreciate that video is an incredibly impactful marketing tool.

Videos can help businesses communicate their most important points in very little time, in a more personal and far more impactful way. It is a noninvasive method of engagement that can be accessed any time. Video is easily searchable, sharable and reusable. Most importantly, video is consistently shown to increase conversion rates across most marketing efforts.