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    How to Write a Good Life Insurance Cover Letter

    by John Voelker August 8, 2017
    written by John Voelker

    Updated: September 5, 2023, at 4:11 PM

    I’m sure underwriters ask you for cover letters…and cover letters…and more cover letters.

    I was once at an underwriting conference with 20 or so carriers, and the individual carrier underwriters kept talking about cover letters. But all that talk doesn’t necessarily tell you how to write a life insurance cover letter.

    Continue Reading

    August 8, 2017
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  • Business Development

    My Ideal Client

    by Surge Business Consulting July 24, 2017
    by Surge Business Consulting July 24, 2017

    As financial services professionals, we are often asked what defines our ideal client? The response is clearly subjective and will vary tremendously within our reader base. We posed this question to many …

    3 FacebookTwitterPinterestEmail
  • Product R + D

    I Hate Annuities and You Should, Too! Or Should You?

    by FIG Marketing June 29, 2017
    by FIG Marketing June 29, 2017

    “I HATE ANNUITIES AND YOU SHOULD, TOO!” We’ve all seen the ads. The author, Ken Fishers, has done a terrific job of instilling fear and uncertainty into the minds of retirees and …

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FIG Marketing
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