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FIG Marketing

  • FIG News
    • Events
    • Press
    • Community Relations
  • Product R + D
  • Marketing + Branding
  • Business Development
  • Industry Insights
Tag:

Digital marketing

    Baby Boomers Love Facebook – So You Should, Too
    Marketing + Branding

    Baby Boomers Love Facebook – So You Should, Too

    written by Marsha Friedman

    Updated on December 30, 2019, at 12:40 PM

    Did you log into Facebook today? Or did you find something else to do to occupy your time?

    Those questions may seem odd, but they don’t just come out of nowhere. I was intrigued to see a USA Today article that reported some people are spending less time on Facebook, whether it’s because they’re weary of encountering arguments about politics, or they want more time in the real world.

    This immediately raised an additional question for me. If some of the Facebook audience is abandoning the site, should your marketing efforts abandon it as well?

    The short and emphatic answer is: No!

    Let me explain why.

    Continue Reading
    Baby Boomers Love Facebook – So You Should, Too was last modified: December 30th, 2019 by Marsha Friedman
    February 21, 2018
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  • Marketing + Branding

    Key Ingredients That Will Help Your Website Shine

    by Marsha Friedman January 26, 2017

    Did you ever visit a website seeking information you figured would be quick and easy to find only to become frustrated as you navigated page after page, wondering where they hid the…

    0 LinkedIn Facebook Twitter
  • Marketing + Branding

    What to Wear on Camera

    by Alisa Agnew July 26, 2016

    When you have a message to share with your target audience, there is no medium more effective than communicating through video. With the risk of information overload, it’s vital that you offer…

    3 LinkedIn Facebook Twitter
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