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marketing tips

    Marketing + Branding

    Key Features for a Great Website [Tips to Help Your Website Shine]

    by FIG Marketing January 26, 2017
    written by FIG Marketing

    Did you ever visit a website seeking information you figured would be quick and easy to find only to become frustrated as you navigated page after page, wondering where they hid the hours of operation or the company phone number?

    If you’re like me, you can grow pretty exasperated as you click here, click there, peruse a drop-down menu and still come up empty.

    You didn’t come to the website on a scavenger hunt. You just want what you want – a phone number, a list of services provided, an easy-to-understand explanation of what the company does – and you aren’t inclined to work your way through a maze to find it.

    Think of those experiences the next time you visit your own website. Try to imagine how someone coming there the first time would react.

    Continue Reading

    January 26, 2017
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  • Business Development

    How to Write an Effective Bio

    by Monica Breeding November 1, 2016
    by Monica Breeding November 1, 2016

    EXPERIENCING A LITTLE WRITER’S BLOCK? When it comes to writing a professional bio we often catch a case of writer’s block. Not because we don’t know ourselves well enough to write our …

    9 FacebookTwitterPinterestEmail
  • Marketing + Branding

    Marketing to Women Clients [5 Ways to Get More Female Clients]

    by FIG Marketing October 3, 2016
    by FIG Marketing October 3, 2016

    Updated on February April 10, 2024, at 2:12 PM The statistics on marketing to women clients and wealth in our country provide a compelling reason for incorporating women-specific marketing and services into …

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